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Marketing in the Age of Digital
Marketing in the Age of Digital
thoughts and reflections on digital-first marketing from NYUSPS Integrated Marketing Grad Students
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Shein: the Success and Paradox behind the Most Popular Online Shopping App

Overtook Amazon, Shein is now the most downloaded shopping app in the U.S. since May 2021. Valued at $47 billion for an expected IPO in 2022, its brand story is one you can’t miss. Delving into Shein’s…