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Marketing in the Age of Digital
thoughts and reflections on marketing in the age of the digital from NYUSPS Integrated Marketing Grad Students
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Is Sabrina Carpenter’s Venture into the Metaverse a Mistake?
Is Sabrina Carpenter’s Venture into the Metaverse a Mistake?
What do Mark Zuckerberg and Sabrina Carpenter have in common? A very recognizable head of hair and, as of two days ago, a metaverse…
Emily Jing
Jul 22
Revolutionizing The Furniture Game: IKEA’s Tech Driven Innovation
Revolutionizing The Furniture Game: IKEA’s Tech Driven Innovation
I remember the excitement that I used to feel when my Mom would tell us we were taking a trip to IKEA. The amazing bedroom layouts…
Nick Ducheine
Jul 21
Confession: Roblox is what the Facebook metaverse thinks it is…
How Roblox is an effective example of how powerful immersive digital structures can be to the future of virtual commerce when Marketing is…
Kianna Christine
Jul 22
Leveling Up: Red Bull’s Strategic Dive into the Gaming World
Leveling Up: Red Bull’s Strategic Dive into the Gaming World
If you think Red Bull is just about giving you wings, think again. This energy drink giant was one of the first investors in the gaming and…
Hamza Razuman
Jul 22
Apple’s AR Magic: Revolutionizing Customer Experience or Just a Gimmick?
Apple’s AR Magic: Revolutionizing Customer Experience or Just a Gimmick?
Apple has always been in the forefront in integrating cutting-edge technology into their products and marketing strategies. In the last one…
Xiaoman Hu
Jul 24
Will AI Help Me Become Bilingual?
Will AI Help Me Become Bilingual?
Have you ever used Duolingo?
Ariel Roldan
Jul 23
Turn Up the Future: How Spotify’s AI Revolution is Shaping the Next Era of Music Discovery
Turn Up the Future: How Spotify’s AI Revolution is Shaping the Next Era of Music Discovery
Imagine opening your phone with a music playlist that seems as though it was chosen especially for you. Spotify’s most recent venture into…
Ashna Siddiqui
Jul 22
Burberry’s Virtual New Era:what a move to transforming the Fashion Frontier
Burberry’s Virtual New Era:what a move to transforming the Fashion Frontier
In the ever-changing landscape of digital marketing, Burberry stands out as a trailblazer, utilizing Virtual Reality (VR) to create…
Xingwei Li
Jul 21
Leveling Up: How Brands are Harnessing Gaming for Innovative Marketing Strategies
Leveling Up: How Brands are Harnessing Gaming for Innovative Marketing Strategies
In recent years, brands have increasingly turned to the gaming world as a dynamic and innovative way to engage with their consumers. Beyond…
Hailey Italiano
Jul 21
How the NBA is Revolutionizing Fan Engagement with the Metaverse
How the NBA is Revolutionizing Fan Engagement with the Metaverse
Although Virtual Reality is a relatively new product, one industry is very excited for the potential benefits it could offer the community…
Ari Cohen
Jul 21
You Don’t Need a PTO to Visit J.Crew’s Beach House
You Don’t Need a PTO to Visit J.Crew’s Beach House
J. Crew partnered with Obsess, a platform that has helped brands like Coach, Corona and Prada with their virtual stores, to open a virtual…
Luisa Rodríguez
Jul 21
Xbox uses unique visual enhancement technology to advertise
Xbox uses unique visual enhancement technology to advertise
Oct. 19 2023 Xbox executed a major marketing campaign using the Las Vegas MSG sphere. The Sphere is a massive spherical structure covered…
Peter Dong
Jul 21
Crafting Success in the Digital Age: How Sephora is Revolutionizing Beauty with Augmented Reality
Crafting Success in the Digital Age: How Sephora is Revolutionizing Beauty with Augmented Reality
The Magic of Augmented Reality
Rasi Pichitsiri
Jul 21
The Power of Generative AI in Digital Marketing: A Case Study of Coca-Cola
The Power of Generative AI in Digital Marketing: A Case Study of Coca-Cola
In the rapidly evolving digital marketing landscape, brands continuously seek innovative methods to engage with their audiences. One of the…
Xinxuan Zhang
Jul 21
Can AR technology help businesses?
With the advancement of technology, there are more and more companies that are using AR technology to promote their brands. In the fall of…
Steven Zhang
Jul 21
Unilever’s AI Partnership: Making Shopping and Cooking Easier
Unilever’s AI Partnership: Making Shopping and Cooking Easier
How Unilever Uses AI to Improve Accessibility?
Helen Han
Jul 20
Nike’s Digital Storytelling: Just Do It, Everywhere
Nike’s Digital Storytelling: Just Do It, Everywhere
In today’s fast-paced digital world, making brand stories using digital channels that are consistent is a tough task even for the most…
Xiaoman Hu
Jul 19
From Bellboys to Bots: How Four Seasons Keeps Service Personal
From Bellboys to Bots: How Four Seasons Keeps Service Personal
In the realm of luxury hospitality, where personalized service is paramount, Four Seasons Hotels and Resorts has introduced the “Four…
John William Barger
Jul 19
Coca-Cola’s AR Revolution: How Augmented Reality Transforms Consumer Engagement
Coca-Cola’s AR Revolution: How Augmented Reality Transforms Consumer Engagement
Have you ever noticed digital billboard ads while walking down the street? What would make you stop and scan a QR code on these ads?
Lauren Hu
Jul 19
Farfetch ×Wanna Fasion
Farfetch ×Wanna Fasion
VTO has transformed online luxury shopping
Yuan Ge
Jul 19
Welcome to My Digital Marketing Journey
Welcome to My Digital Marketing Journey
Embarking on a New Adventure in the Digital Age
Xiaoman Hu
Jul 18
Express yourse.l.f on e.l.f UP!
Express yourse.l.f on e.l.f UP!
In the ever-evolving landscape of digital marketing, e.l.f Cosmetics continues to pioneer new avenues to reach the younger generations
Peggy Janthanit
Jul 18
How Pinterest Wants Us to Find Our Old Money Baddie Goth Goblin Core Girly Girl Self
How Pinterest Wants Us to Find Our Old Money Baddie Goth Goblin Core Girly Girl Self
As a person who self proclaims as someone who is deeply affected by our generations’ attention span, watching a YouTube ad without skipping…
Luisa Rodríguez
Jul 15
Break Down Unrealistic Standards of Perfection with Rare Beauty.
Break Down Unrealistic Standards of Perfection with Rare Beauty.
Rare Beauty, founded by Selena Gomez, aims to redefine beauty standards by promoting self-acceptance and authenticity. Rare Beauty isn’t…
Hailey Italiano
Jul 15
Harmonizing Generations: Taylor Swift’s Touch in Cetaphil’s Heartfelt Super Bowl Ad
Harmonizing Generations: Taylor Swift’s Touch in Cetaphil’s Heartfelt Super Bowl Ad
Exploring the Cetaphil’s Super Bowl Campaign, influenced by Taylor Swift.
Ashna Siddiqui
Jul 15
Is Love Island USA Taking Over Tik Tok?
Is Love Island USA Taking Over Tik Tok?
Has anyone else been watching Love Island USA every night on Peacock since the beginning of the summer?
Ariel Roldan
Jul 15
Lighting Up the Brand: The Genius of Apple’s AirPods ‘Neon’ Commercial
Lighting Up the Brand: The Genius of Apple’s AirPods ‘Neon’ Commercial
One of the most difficult challenges a brand has is creating an engaging story that doesn’t overtly sell its products. However, Apple has…
Hamza Razuman
Jul 15
The True Identity of China’s Hottest Celebrity is Actually…
The True Identity of China’s Hottest Celebrity is Actually…
https://www.tiktok.com/@miya.moon_/video/7099092196451798278?q=linabell&t=1720968130293
Helen Han
Jul 15
Time to get Active: ASICS Little Reminders Campaign
Time to get Active: ASICS Little Reminders Campaign
A Touching Reminder of How We Once Felt
Nick Ducheine
Jul 15
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