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Marketing in the Age of Digital
thoughts and reflections on marketing in the age of the digital from NYUSPS Integrated Marketing Grad Students
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House of the Dragon Season 2’s Marketing Campaign Is On Fire
House of the Dragon Season 2’s Marketing Campaign Is On Fire
I ventured very late into the Game of Thrones universe only last year — let me tell you, it was a full-on binge-fest from there. I…
Emily Jing
Jul 30
Disney+ “Well Said” Super Bowl Commercial: A Personal Take
Disney+ “Well Said” Super Bowl Commercial: A Personal Take
I’m a sucker for nostalgia and catchy one-liners, so when Disney+ dropped their “Well Said” Super Bowl commercial, it hit me right in the…
Hamza Razuman
Jul 28
Best Sneakers Campaign in 2024-Mr. T in Skechers
Best Sneakers Campaign in 2024-Mr. T in Skechers
I believe most people are familiar with the Skechers brand. They are a company that sells comfortable athletic products. If you watched the…
Yuan Ge
Jul 28
You think you know Rhode Skin, but do you really?
You think you know Rhode Skin, but do you really?
“Rhode is more than a skincare brand; it’s a reflection of my values — simplicity, affordability, authenticity, quality, and transparency.”
Xingwei Li
Jul 28
All roads lead to Capital One #RoadtoOne
All roads lead to Capital One #RoadtoOne
For the past 14 years, Capital One has been an official sponsor of the NCAA March Madness basketball tournament. This year, they pulled out…
Peggy Janthanit
Jul 26
Is Sabrina Carpenter’s Venture into the Metaverse a Mistake?
Is Sabrina Carpenter’s Venture into the Metaverse a Mistake?
What do Mark Zuckerberg and Sabrina Carpenter have in common? A very recognizable head of hair and, as of two days ago, a metaverse…
Emily Jing
Jul 22
Revolutionizing The Furniture Game: IKEA’s Tech Driven Innovation
Revolutionizing The Furniture Game: IKEA’s Tech Driven Innovation
I remember the excitement that I used to feel when my Mom would tell us we were taking a trip to IKEA. The amazing bedroom layouts…
Nick Ducheine
Jul 21
Confession: Roblox is what the Facebook metaverse thinks it is…
How Roblox is an effective example of how powerful immersive digital structures can be to the future of virtual commerce when Marketing is…
Kianna Christine
Jul 22
Leveling Up: Red Bull’s Strategic Dive into the Gaming World
Leveling Up: Red Bull’s Strategic Dive into the Gaming World
If you think Red Bull is just about giving you wings, think again. This energy drink giant was one of the first investors in the gaming and…
Hamza Razuman
Jul 22
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