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Marketing in the Age of Digital
thoughts and reflections on marketing in the age of the digital from NYUSPS Integrated Marketing Grad Students
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How the NBA is Revolutionizing Fan Engagement with the Metaverse
How the NBA is Revolutionizing Fan Engagement with the Metaverse
Although Virtual Reality is a relatively new product, one industry is very excited for the potential benefits it could offer the community…
Ari Cohen
Jul 21
You Don’t Need a PTO to Visit J.Crew’s Beach House
You Don’t Need a PTO to Visit J.Crew’s Beach House
J. Crew partnered with Obsess, a platform that has helped brands like Coach, Corona and Prada with their virtual stores, to open a virtual…
Luisa Rodríguez
Jul 21
Xbox uses unique visual enhancement technology to advertise
Xbox uses unique visual enhancement technology to advertise
Oct. 19 2023 Xbox executed a major marketing campaign using the Las Vegas MSG sphere. The Sphere is a massive spherical structure covered…
Peter Dong
Jul 21
Crafting Success in the Digital Age: How Sephora is Revolutionizing Beauty with Augmented Reality
Crafting Success in the Digital Age: How Sephora is Revolutionizing Beauty with Augmented Reality
The Magic of Augmented Reality
Rasi Pichitsiri
Jul 21
The Power of Generative AI in Digital Marketing: A Case Study of Coca-Cola
The Power of Generative AI in Digital Marketing: A Case Study of Coca-Cola
In the rapidly evolving digital marketing landscape, brands continuously seek innovative methods to engage with their audiences. One of the…
Xinxuan Zhang
Jul 21
Can AR technology help businesses?
With the advancement of technology, there are more and more companies that are using AR technology to promote their brands. In the fall of…
Steven Zhang
Jul 21
Unilever’s AI Partnership: Making Shopping and Cooking Easier
Unilever’s AI Partnership: Making Shopping and Cooking Easier
How Unilever Uses AI to Improve Accessibility?
Helen Han
Jul 20
Nike’s Digital Storytelling: Just Do It, Everywhere
Nike’s Digital Storytelling: Just Do It, Everywhere
In today’s fast-paced digital world, making brand stories using digital channels that are consistent is a tough task even for the most…
Xiaoman Hu
Jul 19
From Bellboys to Bots: How Four Seasons Keeps Service Personal
From Bellboys to Bots: How Four Seasons Keeps Service Personal
In the realm of luxury hospitality, where personalized service is paramount, Four Seasons Hotels and Resorts has introduced the “Four…
John William Barger
Jul 19
Coca-Cola’s AR Revolution: How Augmented Reality Transforms Consumer Engagement
Coca-Cola’s AR Revolution: How Augmented Reality Transforms Consumer Engagement
Have you ever noticed digital billboard ads while walking down the street? What would make you stop and scan a QR code on these ads?
Lauren Hu
Jul 19
Farfetch ×Wanna Fasion
Farfetch ×Wanna Fasion
VTO has transformed online luxury shopping
Yuan Ge
Jul 19
Welcome to My Digital Marketing Journey
Welcome to My Digital Marketing Journey
Embarking on a New Adventure in the Digital Age
Xiaoman Hu
Jul 18
Express yourse.l.f on e.l.f UP!
Express yourse.l.f on e.l.f UP!
Peggy Janthanit
Jul 18
How Pinterest Wants Us to Find Our Old Money Baddie Goth Goblin Core Girly Girl Self
How Pinterest Wants Us to Find Our Old Money Baddie Goth Goblin Core Girly Girl Self
As a person who self proclaims as someone who is deeply affected by our generations’ attention span, watching a YouTube ad without skipping…
Luisa Rodríguez
Jul 15
Break Down Unrealistic Standards of Perfection with Rare Beauty.
Break Down Unrealistic Standards of Perfection with Rare Beauty.
Rare Beauty, founded by Selena Gomez, aims to redefine beauty standards by promoting self-acceptance and authenticity. Rare Beauty isn’t…
Hailey Italiano
Jul 15
Harmonizing Generations: Taylor Swift’s Touch in Cetaphil’s Heartfelt Super Bowl Ad
Harmonizing Generations: Taylor Swift’s Touch in Cetaphil’s Heartfelt Super Bowl Ad
Exploring the Cetaphil’s Super Bowl Campaign, influenced by Taylor Swift.
Ashna Siddiqui
Jul 15
Is Love Island USA Taking Over Tik Tok?
Is Love Island USA Taking Over Tik Tok?
Has anyone else been watching Love Island USA every night on Peacock since the beginning of the summer?
Ariel Roldan
Jul 15
Lighting Up the Brand: The Genius of Apple’s AirPods ‘Neon’ Commercial
Lighting Up the Brand: The Genius of Apple’s AirPods ‘Neon’ Commercial
One of the most difficult challenges a brand has is creating an engaging story that doesn’t overtly sell its products. However, Apple has…
Hamza Razuman
Jul 15
The True Identity of China’s Hottest Celebrity is Actually…
The True Identity of China’s Hottest Celebrity is Actually…
https://www.tiktok.com/@miya.moon_/video/7099092196451798278?q=linabell&t=1720968130293
Helen Han
Jul 15
Time to get Active: ASICS Little Reminders Campaign
Time to get Active: ASICS Little Reminders Campaign
A Touching Reminder of How We Once Felt
Nick Ducheine
Jul 15
How DJ/Music Producer BLOND:ISH’s Unique Instagram Giveaway Paid Off
How DJ/Music Producer BLOND:ISH’s Unique Instagram Giveaway Paid Off
It’s no secret that being a music artist in 2024 is no longer just about the artistry itself. With the ‘tiktokification of music’ and…
Emily Jing
Jul 14
Get ‘Clean’ with Daniel Simmons
Get ‘Clean’ with Daniel Simmons
Nothing fancy, but full of aesthetics, authenticity, elegance, and chill vibes. Today, I will be introducing Daniel Simmons, who I argue is…
Xingwei Li
Jul 14
The Power of storytelling: Analyzing Nike’s “The Switch” Ad
The Power of storytelling: Analyzing Nike’s “The Switch” Ad
In the digital age, brands strive to create compelling stories that resonate with their audiences across a variety of channels. A typical…
Peter Dong
Jul 14
Glossier’s Digital Magic, the art of seamless brand storytelling
Glossier’s Digital Magic, the art of seamless brand storytelling
Beauty and cosmetics have been catching my eye since I was in high school. I always enjoy trying new items and watching videos and reviews…
Rasi Pichitsiri
Jul 14
Dancing into Hearts: Haidilao’s Service Excellence and TikTok Fame
Dancing into Hearts: Haidilao’s Service Excellence and TikTok Fame
Some time ago, a video went viral on TikTok featuring a Haidilao employee dancing “Kemu San” (Kemu San is a dance originating from Guangxi…
Lauren Hu
Jul 14
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