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Marketing in the Age of Digital
thoughts and reflections on marketing in the age of the digital from NYUSPS Integrated Marketing Grad Students
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How Pinterest Wants Us to Find Our Old Money Baddie Goth Goblin Core Girly Girl Self
How Pinterest Wants Us to Find Our Old Money Baddie Goth Goblin Core Girly Girl Self
As a person who self proclaims as someone who is deeply affected by our generations’ attention span, watching a YouTube ad without skipping…
Luisa Rodríguez
Jul 15
Break Down Unrealistic Standards of Perfection with Rare Beauty.
Break Down Unrealistic Standards of Perfection with Rare Beauty.
Rare Beauty, founded by Selena Gomez, aims to redefine beauty standards by promoting self-acceptance and authenticity. Rare Beauty isn’t…
Hailey Italiano
Jul 15
Harmonizing Generations: Taylor Swift’s Touch in Cetaphil’s Heartfelt Super Bowl Ad
Harmonizing Generations: Taylor Swift’s Touch in Cetaphil’s Heartfelt Super Bowl Ad
Exploring the Cetaphil’s Super Bowl Campaign, influenced by Taylor Swift.
Ashna Siddiqui
Jul 15
Is Love Island USA Taking Over Tik Tok?
Is Love Island USA Taking Over Tik Tok?
Has anyone else been watching Love Island USA every night on Peacock since the beginning of the summer?
Ariel Roldan
Jul 15
Lighting Up the Brand: The Genius of Apple’s AirPods ‘Neon’ Commercial
Lighting Up the Brand: The Genius of Apple’s AirPods ‘Neon’ Commercial
One of the most difficult challenges a brand has is creating an engaging story that doesn’t overtly sell its products. However, Apple has…
Hamza Razuman
Jul 15
The True Identity of China’s Hottest Celebrity is Actually…
The True Identity of China’s Hottest Celebrity is Actually…
https://www.tiktok.com/@miya.moon_/video/7099092196451798278?q=linabell&t=1720968130293
Helen Han
Jul 15
Time to get Active: ASICS Little Reminders Campaign
Time to get Active: ASICS Little Reminders Campaign
A Touching Reminder of How We Once Felt
Nick Ducheine
Jul 15
How DJ/Music Producer BLOND:ISH’s Unique Instagram Giveaway Paid Off
How DJ/Music Producer BLOND:ISH’s Unique Instagram Giveaway Paid Off
It’s no secret that being a music artist in 2024 is no longer just about the artistry itself. With the ‘tiktokification of music’ and…
Emily Jing
Jul 14
Get ‘Clean’ with Daniel Simmons
Get ‘Clean’ with Daniel Simmons
Nothing fancy, but full of aesthetics, authenticity, elegance, and chill vibes. Today, I will be introducing Daniel Simmons, who I argue is…
Xingwei Li
Jul 14
The Power of storytelling: Analyzing Nike’s “The Switch” Ad
The Power of storytelling: Analyzing Nike’s “The Switch” Ad
In the digital age, brands strive to create compelling stories that resonate with their audiences across a variety of channels. A typical…
Peter Dong
Jul 14
Glossier’s Digital Magic, the art of seamless brand storytelling
Glossier’s Digital Magic, the art of seamless brand storytelling
Beauty and cosmetics have been catching my eye since I was in high school. I always enjoy trying new items and watching videos and reviews…
Rasi Pichitsiri
Jul 14
Dancing into Hearts: Haidilao’s Service Excellence and TikTok Fame
Dancing into Hearts: Haidilao’s Service Excellence and TikTok Fame
Some time ago, a video went viral on TikTok featuring a Haidilao employee dancing “Kemu San” (Kemu San is a dance originating from Guangxi…
Lauren Hu
Jul 14
The Art of Consistent Brand Storytelling: LEGO’s 2022 Holiday Campaign
The Art of Consistent Brand Storytelling: LEGO’s 2022 Holiday Campaign
Telling a brand story using digital channels and being consistent in that storytelling is a challenge all brands face. That story must be…
Xinxuan Zhang
Jul 14
Confession: Alexis Bittar, You Will Always Be Famous!
Confession: Alexis Bittar, You Will Always Be Famous!
How an underdog luxury jewelry brand made its comeback & what it can teach us all about marketing in a digital age?
Kianna Christine
Jul 13
Barbie: She’s Everything and so is her Marketing
Barbie: She’s Everything and so is her Marketing
It was around this time last year in July 2023 when my world turned pink momentarily. This was the summer of Barbie (and the global…
Peggy Janthanit
Jul 13
Tell brand stories and be consistent with digital channels.
Tell brand stories and be consistent with digital channels.
I think this video platform is very relevant to me because I often go to this platform to learn something, for example, when I wanted to…
Steven Zhang
Jul 13
Is Digital Marketing making you a trend follower or a real fashion killer?
Is Digital Marketing making you a trend follower or a real fashion killer?
Trends v. Lifestyle
Xingwei Li
Jul 12
Digital Storytelling Done Right: The Success of Walter Picks
Digital Storytelling Done Right: The Success of Walter Picks
Telling a brand story using digital channels and being consistent in that storytelling is a challenge all brands face. Walter Picks is a…
Ari Cohen
Jul 12
Setting Sail with the Four Seasons Palau Explorer
Setting Sail with the Four Seasons Palau Explorer
How an unsound social media strategy can shipwreck the success of any campaign
John William Barger
Jul 12
Can I disinfect xxx?
Today in class we talked about COVID-19 being back, and a few of my classmates got infected, so I checked out some information on…
Yuan Ge
Jul 12
Welcome to My Blog
Welcome to My Blog
Hello and welcome to my blog. I’m Steven and I’m going to be publishing a weekly post which will be about Digital Marketing. For this post…
Steven Zhang
Jul 10
From Mumbai to Manhattan: My Journey into the Heart of Marketing
From Mumbai to Manhattan: My Journey into the Heart of Marketing
Embarking on a Marketing Odyssey: Insights from an International Student at NYU
Vrisha Makwana
Jul 9
The Rise and (Inevitable) Fall of a Marketing Grad Student
The Rise and (Inevitable) Fall of a Marketing Grad Student
Preface
Luisa Rodríguez
Jul 9
The Power of Marketing
The Power of Marketing
Hi there!
Isabella Lahoz
Jul 9
A New and Unfamiliar Journey: My First Blog
A New and Unfamiliar Journey: My First Blog
I always referred to myself as a content creator, but I never thought that would be in the form of blogs.
Hamza Razuman
Jul 9
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