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Marketing in the Age of Digital
thoughts and reflections on marketing in the age of the digital from NYUSPS Integrated Marketing Grad Students
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Nike’s Digital Storytelling: Just Do It, Everywhere
Nike’s Digital Storytelling: Just Do It, Everywhere
In today’s fast-paced digital world, making brand stories using digital channels that are consistent is a tough task even for the most…
Xiaoman Hu
Jul 19
From Bellboys to Bots: How Four Seasons Keeps Service Personal
From Bellboys to Bots: How Four Seasons Keeps Service Personal
In the realm of luxury hospitality, where personalized service is paramount, Four Seasons Hotels and Resorts has introduced the “Four…
John William Barger
Jul 19
Coca-Cola’s AR Revolution: How Augmented Reality Transforms Consumer Engagement
Coca-Cola’s AR Revolution: How Augmented Reality Transforms Consumer Engagement
Have you ever noticed digital billboard ads while walking down the street? What would make you stop and scan a QR code on these ads?
Lauren Hu
Jul 19
Farfetch ×Wanna Fasion
Farfetch ×Wanna Fasion
VTO has transformed online luxury shopping
Yuan Ge
Jul 19
Welcome to My Digital Marketing Journey
Welcome to My Digital Marketing Journey
Embarking on a New Adventure in the Digital Age
Xiaoman Hu
Jul 18
Express yourse.l.f on e.l.f UP!
Express yourse.l.f on e.l.f UP!
Peggy Janthanit
Jul 18
How Pinterest Wants Us to Find Our Old Money Baddie Goth Goblin Core Girly Girl Self
How Pinterest Wants Us to Find Our Old Money Baddie Goth Goblin Core Girly Girl Self
As a person who self proclaims as someone who is deeply affected by our generations’ attention span, watching a YouTube ad without skipping…
Luisa Rodríguez
Jul 15
Break Down Unrealistic Standards of Perfection with Rare Beauty.
Break Down Unrealistic Standards of Perfection with Rare Beauty.
Rare Beauty, founded by Selena Gomez, aims to redefine beauty standards by promoting self-acceptance and authenticity. Rare Beauty isn’t…
Hailey Italiano
Jul 15
Harmonizing Generations: Taylor Swift’s Touch in Cetaphil’s Heartfelt Super Bowl Ad
Harmonizing Generations: Taylor Swift’s Touch in Cetaphil’s Heartfelt Super Bowl Ad
Exploring the Cetaphil’s Super Bowl Campaign, influenced by Taylor Swift.
Ashna Siddiqui
Jul 15
Is Love Island USA Taking Over Tik Tok?
Is Love Island USA Taking Over Tik Tok?
Has anyone else been watching Love Island USA every night on Peacock since the beginning of the summer?
Ariel Roldan
Jul 15
Lighting Up the Brand: The Genius of Apple’s AirPods ‘Neon’ Commercial
Lighting Up the Brand: The Genius of Apple’s AirPods ‘Neon’ Commercial
One of the most difficult challenges a brand has is creating an engaging story that doesn’t overtly sell its products. However, Apple has…
Hamza Razuman
Jul 15
The True Identity of China’s Hottest Celebrity is Actually…
The True Identity of China’s Hottest Celebrity is Actually…
https://www.tiktok.com/@miya.moon_/video/7099092196451798278?q=linabell&t=1720968130293
Helen Han
Jul 15
Time to get Active: ASICS Little Reminders Campaign
Time to get Active: ASICS Little Reminders Campaign
A Touching Reminder of How We Once Felt
Nick Ducheine
Jul 15
How DJ/Music Producer BLOND:ISH’s Unique Instagram Giveaway Paid Off
How DJ/Music Producer BLOND:ISH’s Unique Instagram Giveaway Paid Off
It’s no secret that being a music artist in 2024 is no longer just about the artistry itself. With the ‘tiktokification of music’ and…
Emily Jing
Jul 14
Get ‘Clean’ with Daniel Simmons
Get ‘Clean’ with Daniel Simmons
Nothing fancy, but full of aesthetics, authenticity, elegance, and chill vibes. Today, I will be introducing Daniel Simmons, who I argue is…
Xingwei Li
Jul 14
The Power of storytelling: Analyzing Nike’s “The Switch” Ad
The Power of storytelling: Analyzing Nike’s “The Switch” Ad
In the digital age, brands strive to create compelling stories that resonate with their audiences across a variety of channels. A typical…
Peter Dong
Jul 14
Glossier’s Digital Magic, the art of seamless brand storytelling
Glossier’s Digital Magic, the art of seamless brand storytelling
Beauty and cosmetics have been catching my eye since I was in high school. I always enjoy trying new items and watching videos and reviews…
Rasi Pichitsiri
Jul 14
Dancing into Hearts: Haidilao’s Service Excellence and TikTok Fame
Dancing into Hearts: Haidilao’s Service Excellence and TikTok Fame
Some time ago, a video went viral on TikTok featuring a Haidilao employee dancing “Kemu San” (Kemu San is a dance originating from Guangxi…
Lauren Hu
Jul 14
The Art of Consistent Brand Storytelling: LEGO’s 2022 Holiday Campaign
The Art of Consistent Brand Storytelling: LEGO’s 2022 Holiday Campaign
Telling a brand story using digital channels and being consistent in that storytelling is a challenge all brands face. That story must be…
Xinxuan Zhang
Jul 14
Confession: Alexis Bittar, You Will Always Be Famous!
Confession: Alexis Bittar, You Will Always Be Famous!
How an underdog luxury jewelry brand made its comeback & what it can teach us all about marketing in a digital age?
Kianna Christine
Jul 13
Barbie: She’s Everything and so is her Marketing
Barbie: She’s Everything and so is her Marketing
It was around this time last year in July 2023 when my world turned pink momentarily. This was the summer of Barbie (and the global…
Peggy Janthanit
Jul 13
Tell brand stories and be consistent with digital channels.
Tell brand stories and be consistent with digital channels.
I think this video platform is very relevant to me because I often go to this platform to learn something, for example, when I wanted to…
Steven Zhang
Jul 13
Is Digital Marketing making you a trend follower or a real fashion killer?
Is Digital Marketing making you a trend follower or a real fashion killer?
Trends v. Lifestyle
Xingwei Li
Jul 12
Digital Storytelling Done Right: The Success of Walter Picks
Digital Storytelling Done Right: The Success of Walter Picks
Telling a brand story using digital channels and being consistent in that storytelling is a challenge all brands face. Walter Picks is a…
Ari Cohen
Jul 12
Setting Sail with the Four Seasons Palau Explorer
Setting Sail with the Four Seasons Palau Explorer
How an unsound social media strategy can shipwreck the success of any campaign
John William Barger
Jul 12
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