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Marketing in the Age of Digital
thoughts and reflections on marketing in the age of the digital from NYUSPS Integrated Marketing Grad Students
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Is Sabrina Carpenter’s Venture into the Metaverse a Mistake?
Is Sabrina Carpenter’s Venture into the Metaverse a Mistake?
What do Mark Zuckerberg and Sabrina Carpenter have in common? A very recognizable head of hair and, as of two days ago, a metaverse…
Emily Jing
Jul 22
Revolutionizing The Furniture Game: IKEA’s Tech Driven Innovation
Revolutionizing The Furniture Game: IKEA’s Tech Driven Innovation
I remember the excitement that I used to feel when my Mom would tell us we were taking a trip to IKEA. The amazing bedroom layouts…
Nick Ducheine
Jul 21
Confession: Roblox is what the Facebook metaverse thinks it is…
How Roblox is an effective example of how powerful immersive digital structures can be to the future of virtual commerce when Marketing is…
Kianna Christine
Jul 22
Leveling Up: Red Bull’s Strategic Dive into the Gaming World
Leveling Up: Red Bull’s Strategic Dive into the Gaming World
If you think Red Bull is just about giving you wings, think again. This energy drink giant was one of the first investors in the gaming and…
Hamza Razuman
Jul 22
Disney+ “Well Said” Super Bowl Commercial: A Personal Take
Disney+ “Well Said” Super Bowl Commercial: A Personal Take
I’m a sucker for nostalgia and catchy one-liners, so when Disney+ dropped their “Well Said” Super Bowl commercial, it hit me right in the…
Hamza Razuman
Jul 28
How Hulu Turned “The Handmaid’s Tale” Into a Real-World Dystopian Extravaganza
How Hulu Turned “The Handmaid’s Tale” Into a Real-World Dystopian Extravaganza
When it comes to promoting a series as intense and relevant as “The Handmaid’s Tale,” Hulu created a marketing campaign that was as…
Hailey Italiano
Jul 28
Confession: Fenty Beauty brought the Beauty industry to its knees in 2017…and still is today…
Confession: Fenty Beauty brought the Beauty industry to its knees in 2017…and still is today…
Why we have Fenty Beauty to thank for the renaissance of innovation and inclusivity we’ve seen from the beauty industry in recent years and…
Kianna Christine
Jul 28
HOKA’s latest phase of “Fly Human Fly” Campaign, “Bird’s Eye”: A Soaring Success in Digital…
HOKA’s latest phase of “Fly Human Fly” Campaign, “Bird’s Eye”: A Soaring Success in Digital…
HOKA took digital marketing to new heights with the latest phase of their “Fly Human Fly” campaign, named “Bird’s Eye” in Fall 2024. This…
Rasi Pichitsiri
Jul 28
The Bilt Mastercard: How to Make Rent Rewarding
The Bilt Mastercard: How to Make Rent Rewarding
Do you like paying rent? Well, of course not! And do you know what makes it even worse? The unnecessary credit card fees you must pay in…
Ari Cohen
Jul 28
Unveiling the Power of Digital Marketing: How Whole Foods’ Short-Clip Won Me Over
Unveiling the Power of Digital Marketing: How Whole Foods’ Short-Clip Won Me Over
“Rolling to the store on Friday for a large pizza for only 12 dollars.”
Lauren Hu
Jul 28
Publix’s advertisement brought back memories of my college life.
Publix’s advertisement brought back memories of my college life.
I completed my undergraduate degree at the University of Miami in Florida, where I lived for four years. There was a Publix just a…
Peter Dong
Jul 28
Evaluating Walmart’s 2023 Digital Marketing Campaign: “Welcome to Your Walmart”
Evaluating Walmart’s 2023 Digital Marketing Campaign: “Welcome to Your Walmart”
“Welcome to Your Walmart”is Walmart’s digital marketing campaign launching in 2023. The campaign highlights how Walmart supports customers…
Xinxuan Zhang
Jul 28
Best Sneakers Campaign in 2024-Mr. T in Skechers
Best Sneakers Campaign in 2024-Mr. T in Skechers
I believe most people are familiar with the Skechers brand. They are a company that sells comfortable athletic products. If you watched the…
Yuan Ge
Jul 28
Glossier Relaunch Old Formula Balm Dotcom with Mobile Pop-Up in NYC
Glossier Relaunch Old Formula Balm Dotcom with Mobile Pop-Up in NYC
For all beauty enthusiasts! Glossier has just rolled out a mobile popup in New York City, focusing on an interactive Balm Dotcom…
Helen Han
Jul 28
Merit’s Signature: A Lipstick, A Shade and An Icon
Merit’s Signature: A Lipstick, A Shade and An Icon
Merit Beauty was born as a solution to the overwhelming world of beauty. They seek to provide quality solutions and simplify makeup for…
Luisa Rodríguez
Jul 28
CITI — e for education
CITI — e for education
CITI is a bank built for a complex world, a multinational financial services company and investment firm headquartered in New York…
Steven Zhang
Jul 28
All roads lead to Capital One #RoadtoOne
All roads lead to Capital One #RoadtoOne
For the past 14 years, Capital One has been an official sponsor of the NCAA March Madness basketball tournament. This year, they pulled out…
Peggy Janthanit
Jul 26
Turning Transactions into Trust: How Chase’s New Campaign Wins Hearts and Wallets
Turning Transactions into Trust: How Chase’s New Campaign Wins Hearts and Wallets
In the highly competitive financial services industry, Chase has stepped up its digital marketing game with the launch of its “What Matters…
John William Barger
Jul 26
Apple’s AR Magic: Revolutionizing Customer Experience or Just a Gimmick?
Apple’s AR Magic: Revolutionizing Customer Experience or Just a Gimmick?
Apple has always been in the forefront in integrating cutting-edge technology into their products and marketing strategies. In the last one…
Xiaoman Hu
Jul 24
Will AI Help Me Become Bilingual?
Will AI Help Me Become Bilingual?
Have you ever used Duolingo?
Ariel Roldan
Jul 23
Turn Up the Future: How Spotify’s AI Revolution is Shaping the Next Era of Music Discovery
Turn Up the Future: How Spotify’s AI Revolution is Shaping the Next Era of Music Discovery
Imagine opening your phone with a music playlist that seems as though it was chosen especially for you. Spotify’s most recent venture into…
Ashna Siddiqui
Jul 22
Burberry’s Virtual New Era:what a move to transforming the Fashion Frontier
Burberry’s Virtual New Era:what a move to transforming the Fashion Frontier
In the ever-changing landscape of digital marketing, Burberry stands out as a trailblazer, utilizing Virtual Reality (VR) to create…
Xingwei Li
Jul 21
Leveling Up: How Brands are Harnessing Gaming for Innovative Marketing Strategies
Leveling Up: How Brands are Harnessing Gaming for Innovative Marketing Strategies
In recent years, brands have increasingly turned to the gaming world as a dynamic and innovative way to engage with their consumers. Beyond…
Hailey Italiano
Jul 21
How the NBA is Revolutionizing Fan Engagement with the Metaverse
How the NBA is Revolutionizing Fan Engagement with the Metaverse
Although Virtual Reality is a relatively new product, one industry is very excited for the potential benefits it could offer the community…
Ari Cohen
Jul 21
You Don’t Need a PTO to Visit J.Crew’s Beach House
You Don’t Need a PTO to Visit J.Crew’s Beach House
J. Crew partnered with Obsess, a platform that has helped brands like Coach, Corona and Prada with their virtual stores, to open a virtual…
Luisa Rodríguez
Jul 21
Xbox uses unique visual enhancement technology to advertise
Xbox uses unique visual enhancement technology to advertise
Oct. 19 2023 Xbox executed a major marketing campaign using the Las Vegas MSG sphere. The Sphere is a massive spherical structure covered…
Peter Dong
Jul 21
Crafting Success in the Digital Age: How Sephora is Revolutionizing Beauty with Augmented Reality
Crafting Success in the Digital Age: How Sephora is Revolutionizing Beauty with Augmented Reality
The Magic of Augmented Reality
Rasi Pichitsiri
Jul 21
The Power of Generative AI in Digital Marketing: A Case Study of Coca-Cola
The Power of Generative AI in Digital Marketing: A Case Study of Coca-Cola
In the rapidly evolving digital marketing landscape, brands continuously seek innovative methods to engage with their audiences. One of the…
Xinxuan Zhang
Jul 21
Can AR technology help businesses?
With the advancement of technology, there are more and more companies that are using AR technology to promote their brands. In the fall of…
Steven Zhang
Jul 21
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