Top Stories published by Marketingdatascience in July of 2021

行銷資料科學家必學的十大行銷理論

當代行銷學之父菲利浦.科特勒(Philip Kotler)在其所著的《行銷管理學(Marketing management)》[1]一書中,強調行銷的學習要先懂得制定行銷策略。而在制定行銷策略時,行銷理論又是十分重要的參考依據。其中,如「STP分析」、「行銷4P」等理論,更是許多企業、行銷人在制定行銷策略時所推崇並遵循的圭臬。

一、為何寫這個主題?

These were the top 10 stories published by Marketingdatascience in July of 2021. You can also dive into daily archives for July of 2021 by using the calendar at the top of this page.