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Media Center Lab

Advice and innovation from USC Annenberg's Media Center.

Laura E. Davis in Media Center Lab

Shutting down your chatbot? OK, but here’s a tip for when you start it back up

If you want to use chat for news in a more organic way, adapt your approach by thinking about how the medium is fundamentally…

Brooke Goddard in Media Center Lab

How to find the right events and the right tools for Instagram Live

My newsroom experiments taught me…

Jessica Doherty in Media Center Lab

Putting the stage on (even smaller) screens: 4 things to know when covering theatre on Snapchat

When I started this project, I wondered why there wasn’t much theatre coverage on social media. Now I know.

Nataly Keomoungkhoun in Media Center Lab

What is your newsroom already doing that your audience might want to hear on Alexa?

You might already be producing something your audience wants, but you should let them tell you what it is

William Nguyen in Media Center Lab

Want to tell an in-depth story over chat? You’ll need a map

It’s much more than just copying and…

JT Arowosaye in Media Center Lab

Creating an app: “What, like it’s hard?”

Let’s just say it’s not as easy as the bend and snap.

Judith Nwandu in Media Center Lab

Using meme culture to report on Twitter

You’ve heard of telling stories natively on social media…

Sabrina Scott in Media Center Lab

How to use Instagram influencer tactics on your next photo series

Here’s what worked and what didn’t…

Rosemarie Alejandrino in Media Center Lab

Why longform arts criticism isn’t dead

You can find it on YouTube and in podcasts, and the format is still evolving.

Chris Perfett in Media Center Lab

Sailing on WAVs: How to build stories for Anchor

Anchor offers unique ways to bring your radio and…

Media Center Lab

Insight and innovation from students at USC Annenberg's Media Center.

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