A master’s degree in the future of journalism (formerly Media Innovation & Entrepreneurship). Training the next generation of digital strategists, product managers, news designers, user researchers and media entrepreneurs.

Media Innovation & Content Strategy 2020–21: Reflections on our experience

Recent graduates from the Medill School’s MICS specialization explain how their education shaped their outlook on the future.

Rich Gordon

Oct 12

For the first time, we were more than pixels

MICS students wrap up their pandemic year with a weeklong experience in the San Francisco Bay Area

Rich Gordon

Sep 7

Meet Medill’s 2021 class of media innovation master’s students

The newest Medill media innovation master’s students are having an unusual educational experience. But they are meeting the challenges.

Rich Gordon

Feb 11

Why “Media Innovation & Content Strategy”

Specialization name change reflects the interests of students; media entrepreneurship remains a key focus

Rich Gordon

Sep 16, 2019

Latest

Medill media innovation graduates say they’re ready for what comes next

Graduating class of media innovation students reflects on their Medill experience

Rich Gordon

Jul 8, 2020

Here’s how my software developer job prepared me for a master’s in journalism

Medill’s media innovation program blends technical and journalism skills.

Rich Gordon

Mar 31, 2020

Iterating in the Bay: How I learned to mix technical skills and creativity

The Medill media innovation degree helped me learn to innovate and tap into my creative side

Ruby Thompson

Mar 31, 2020

Design thinking: A hero’s journey

Design thinking is more than a process for creating products — it can also help you navigate your life.

Andrew Weiler

Mar 31, 2020

Applying classroom learning in the real world

Lessons I learned in Medill’s San Francisco program in media innovation often found their way into my work at a startup.

Mark Stenberg

Mar 30, 2020

Reflecting on the San Francisco experience

Medill media innovation students learned from courses, internships and the Bay Area scene

Rich Gordon

Mar 10, 2020

How studying media innovation at Medill prepared us to launch a content startup

We created The Host HQ to prove journalism could thrive on user-centered design. We learned a lot.

Elaine Ramirez

Oct 29, 2019

9 tips to boost your news site’s engagement

A handful of simple ways can ensure your content survives search engines and readers have the most effective experience.

Elaine Ramirez

Oct 7, 2019

A sociologist goes to journalism school

Four interdisciplinary takeaways from my first quarter at Northwestern’s Medill School of Journalism.

Camille Galles

Sep 17, 2019

Meet Medill’s new class of media innovation master’s students

After a summer in Chicago, the group heads to San Francisco for immersion in the world of technology

Rich Gordon

Sep 16, 2019

NUvention Web+Media teams pitch startup concepts after six months of work

By Ashley Austin (MSJ ’19)

Rich Gordon

Sep 4, 2019

Timing is everything: Here are 3 lessons for brands in seizing a fast-paced media landscape

In the digital era, managing reputation is increasingly important for a company’s success

Danny Hwang

May 8, 2019

Why The Information’s Jessica Lessin sees a golden era for journalism business

More than 10,000 people have subscribed to her company’s premium news service covering the tech industry.

Melissa Hovanes

May 6, 2019

The secret sauce to MIE is knowing your strengths and weaknesses

In every class, you are building something, and it’s important to know how you fit within a team.

Nicola Kaplan

Apr 28, 2019

New York trip provides insights into media, audiences and entrepreneurship

Students could “explore what our careers could look like at the intersection of media and tech”

Rich Gordon

Apr 22, 2019

How a new Knight Lab class seeks to solve problems in local news

“Starting from the bottom up is the approach that leads to structural change in a time that we desperately need it.”

Elaine Ramirez

Apr 15, 2019

Innovation can’t be taught. X’s Karen Roter Davis stresses cooperation and creation instead

“You can’t teach innovation — that’s counterintuitive. You can only do your best to cultivate an environment for it.”

Elaine Ramirez

Mar 4, 2019

Product managers have critical roles in media. But what do they actually do?

Being able to empathize is a crucial skill in both journalism and product management.

Elaine Ramirez

Feb 27, 2019

How we used design thinking to create media solutions

“We wanted to teach how to go in without a preconceived notion, without an end goal in mind, and be inspired by what you’re seeing.”

Elaine Ramirez

Feb 25, 2019

We quit great jobs to enter MIE. Here’s why.

“You have to make a choice and embrace it. Even when there are ups and downs, there are lots of things to be learned from the experience.”

Elaine Ramirez

Feb 25, 2019

Rebuilding the journalism ecosystem: My quest after Medill’s MIE program

When it comes to audience engagement in journalism, I believe we are at the tip of the surface

Rich Gordon

Jan 24, 2019

How to design tools for journalists (and other product management lessons)

Perhaps one day we’ll find the perfect algorithms to stop fake news, but companies like Meedan are developing solutions to bridge that gap.

Elaine Ramirez

Jan 23, 2019

5 Lessons on business media from Jeff Klein, 1105 Media chairman

“B2B media brings buyers and sellers together”

Elaine Ramirez

Jan 21, 2019

Reflecting on the San Francisco experience

MIE students learned from classes, internships and the Bay Area’s “creative energy”

Rich Gordon

Jan 14, 2019

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