Medill Media Innovation & Content Strategy

A master’s degree in the future of journalism (formerly Media Innovation & Entrepreneurship). Training the next generation of digital strategists, product managers, news designers, user researchers and media entrepreneurs.

Meet Medill’s new class of media innovation master’s students

After a summer in Chicago, the group heads to San Francisco for immersion in the world of technology

Rich Gordon

Sep 16

How studying media innovation at Medill prepared us to launch a content startup

We created The Host HQ to prove journalism could thrive on user-centered design. We learned a lot.

Elaine Ramirez

Oct 29

A sociologist goes to journalism school

Four interdisciplinary takeaways from my first quarter at Northwestern’s Medill School of Journalism.

Camille Galles

Sep 17

Why “Media Innovation & Content Strategy”

Specialization name change reflects the interests of students; media entrepreneurship remains a key focus

Rich Gordon

Sep 16

Latest

9 tips to boost your news site’s engagement

A handful of simple ways can ensure your content survives search engines and readers have the most effective experience.

Elaine Ramirez

Oct 7

NUvention Web+Media teams pitch startup concepts after six months of work

By Ashley Austin (MSJ ’19)

Rich Gordon

Sep 4

Timing is everything: Here are 3 lessons for brands in seizing a fast-paced media landscape

In the digital era, managing reputation is increasingly important for a company’s success

Danny Hwang

May 8

Why The Information’s Jessica Lessin sees a golden era for journalism business

More than 10,000 people have subscribed to her company’s premium news service covering the tech industry.

Melissa Hovanes

May 6

The secret sauce to MIE is knowing your strengths and weaknesses

In every class, you are building something, and it’s important to know how you fit within a team.

Nicola Kaplan

Apr 28

New York trip provides insights into media, audiences and entrepreneurship

Students could “explore what our careers could look like at the intersection of media and tech”

Rich Gordon

Apr 22

How a new Knight Lab class seeks to solve problems in local news

“Starting from the bottom up is the approach that leads to structural change in a time that we desperately need it.”

Elaine Ramirez

Apr 15

Innovation can’t be taught. X’s Karen Roter Davis stresses cooperation and creation instead

“You can’t teach innovation — that’s counterintuitive. You can only do your best to cultivate an environment for it.”

Elaine Ramirez

Mar 4

Product managers have critical roles in media. But what do they actually do?

Being able to empathize is a crucial skill in both journalism and product management.

Elaine Ramirez

Feb 27

How we used design thinking to create media solutions

“We wanted to teach how to go in without a preconceived notion, without an end goal in mind, and be inspired by what you’re seeing.”

Elaine Ramirez

Feb 25

We quit great jobs to enter MIE. Here’s why.

“You have to make a choice and embrace it. Even when there are ups and downs, there are lots of things to be learned from the experience.”

Elaine Ramirez

Feb 25

Rebuilding the journalism ecosystem: My quest after Medill’s MIE program

When it comes to audience engagement in journalism, I believe we are at the tip of the surface

Rich Gordon

Jan 24

How to design tools for journalists (and other product management lessons)

Perhaps one day we’ll find the perfect algorithms to stop fake news, but companies like Meedan are developing solutions to bridge that gap.

Elaine Ramirez

Jan 23

5 Lessons on business media from Jeff Klein, 1105 Media chairman

“B2B media brings buyers and sellers together”

Elaine Ramirez

Jan 21

Reflecting on the San Francisco experience

MIE students learned from classes, internships and the Bay Area’s “creative energy”

Rich Gordon

Jan 14

9 questions with Medill’s Dean Whitaker

Gone are the days when journalists could imagine that “newspaper fairies” took care of the business side of journalism, says Medill interim…

Elaine Ramirez

Jan 4

Introducing Medill’s latest group of Media Innovation and Entrepreneurship students

Northwestern welcomes the third group of Media Innovation and Entrepreneurship master’s students, now studying and working in San…

Elaine Ramirez

Nov 6, 2018

McCormick, Kellogg and Medill students pitch their startup ideas to investors, entrepreneurs

Eight teams of entrepreneurial Northwestern students bravely went before 30 critical judges to conclude the 2018 NUvention Web + Media…

Henry Keyser

Jun 29, 2018

New York trip gives Medill MSJs a look at media innovation from the inside

"It really expanded my horizons"

Rich Gordon

Jun 6, 2018

Mary Lou Song: a Silicon Valley entrepreneur on startups, Medill and media innovation

Medill alumni in media innovation: One of a series

Harriet White

May 29, 2018

Eight tips for Google Bulletin, as learned through a 14-year-old hyperlocal journalism experiment

Organizations trying to save democracy, journalism, and communities can learn from a 2004 Medill School experiment in hyperlocal news.

Rich Gordon

May 16, 2018

Closing PrydeVR: The end of a Medill-powered media innovation startup

Our company was a failure, but our experience wasn't

Henry Keyser

May 15, 2018

In 2018, nostalgia alone cannot sustain a media business

Medill alumni in media innovation: one of a series

Corinne Osnos

May 8, 2018

NUvention Web + Media teams seek feedback from entrepreneurs, investors

NUvention Web+Media ideas focus on finance, perfume, MBA applications, job switching, allergies and first-generation college students

Olivia Obineme

Apr 10, 2018

About Medill Media Innovation & Content Strategy / EntrepreneurshipLatest StoriesArchiveAbout MediumTermsPrivacy