Prabhu Prakash Ganesh, CTO, Media iQ, speaks about ‘Accelerating Insights and Decisioning at Scale’ at Appnexus Optimize

“Insights from data is like finding a needle in a haystack. You need to know, not just the nature of the haystack but also…

Real Time Triggers -Who’s winning?

A lot of industry articles have praised the rise of real time marketing, and the opportunity for marketers to make more dynamic activations to speak to their consumers.

Demystifying our ‘Performance Index’: Q&A with Anish Roy, Head of R&D at Media iQ

Media iQ’s Cross Device Capability: Creating a 360-degree view of a Consumer’s Journey

Making Better Business Decisions with Real Time Analytics

At this very moment, a valuable customer could be shopping on your website; a competitor might reduce the price of a product similar to yours, or people may be tweeting about your brand.

Beyond Dashboards: Exploring Media iQ’s Business Intelligence tool

Business intelligence (BI) has become a buzzword today in every business, be it ecommerce, retail, travel industry or the Food & Beverage industry. So why do we need a business intelligence strategy? The answer is…

Media iQ’s First Hackathon : The Beginning of New Things

On the 21st of August, at 4pm (IST), Bangalore, saw the launch of our very first company Hackathon-HACK iQ.

Get hyperlocal with Locate: In Conversation with Eeshan Chatterjee, Data Scientist at Media iQ

A marketer’s guide to the API economy

APIs are enabling brands and marketers across all sectors and roles, to make faster, more informed decisions through the interoperability of applications, and the exchange of data.