With the increase in the usage of smartphones, tablets, and laptops, there is an inherent need to always stay connected. But while traveling, people might experience lag in internet connectivity.
Business growth is directly related to understanding your consumer behavior and buying pattern better, which unlocks a number of potential buyers for the business. A study done by British Retail Consortium (BRC) says the weather is…
How Finance Sync is changing the Macro game for advertisers
In the ever-changing digital marketing landscape, it is essential to come up with new data-driven strategies. It is important for digital advertising companies to rethink how they reach…
How personalised advertising is benefiting both customers and advertisers
In today’s ever-changing e-commerce world, segmentation, targeting and positioning (STP) are one of the most commonly applied marketing frameworks in practice. It is a drastic departure from…
