How experiences are becoming the new social currency

Michael Brown, managing director of agency MKTG, explores the evidence that consumers increasingly want to be rich in experiences.

Marketers project growth in sponsorship but are struggling to prove its effectiveness

MKTG wins Agency of the Year at FMBE Awards 2019

MKTG awarded Best Digital Sport Activation for #WinTogether with Fitness First at the UK Sponsorship Awards

Marketers predict growth as sponsorship increasingly delivers against multiple objectives

Frontier 2019: Growth Forecasted for Sponsorship in 2019 but also Urgent Need to Prove Business Return

MKTG help launch London’s first mental health drop-in centre at local Soup KitchenMKTG help launch

MKTG celebrate wins at the ESA Excellence Awards

Last night (Wed 7th Feb) MKTG celebrated 3 Golds and 2 ‘Highly Commended’ at the European Sponsorship Association Excellence Awards. Held at the Science Museum in London, the awards recognise excellence within the sponsorship industry across…

The future of cinema: will all recorded entertainment be experienced?

In a shopping mall far, far away, MKTG’s managing director, Michael Brown, wonders whether the success of the Star Wars: Secrets of…

Lacoste celebrate new boutique with immersive, fan-learning experience

To mark the opening of Lacoste’s newly designed boutique in Westfield London, the clothing brand opened an immersive exhibition to celebrate its heritage, created by MKTG.