How experiences are becoming the new social currency

Michael Brown, managing director of agency MKTG, explores the evidence that consumers increasingly want to be rich in experiences.

MKTG awarded Best Digital Sport Activation for #WinTogether with Fitness First at the UK Sponsorship Awards

Marketers predict growth as sponsorship increasingly delivers against multiple objectives

Lacoste celebrate new boutique with immersive, fan-learning experience

To mark the opening of Lacoste’s newly designed boutique in Westfield London, the clothing brand opened an immersive exhibition to celebrate its heritage, created by MKTG.

MKTG shortlisted for 18 awards at the FMBEs

​MKTG have been shortlisted for 18 awards at the Field Marketing and Brand…

Brand leaders discuss the power of experiential to build consumer relationships

Why in the future all advertising will be experienced

Emerging tech is causing advertising to become increasingly multi-sensory and fully immersive as it moves off screen. Michael Brown, Managing Director of MKTG discusses with Campaign Magazine.

Making light of our emotions

by Aaron Henderson, Director of Innovation at MKTG

MKTG host Virtual Reality seminar in collaboration with the ESA

MKTG host third Experience Economy seminar

Sponsorship is an experience based channel, it allows brands to associate themselves…