Archive of stories published by MMA Germany

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MMA Germany in MMA Germany

Mar 27, 2019

How McDonald’s in Germany taps mobile to connect the customer experience with consumer need-state

MMA Germany in MMA Germany

Jun 4, 2018

Aldi, Check24, DKB and Opel lead the list of Germany’s fastest mobile websites

MMA Germany in MMA Germany

Jul 4, 2019

Mobile Speed: Only 5% of Mobile Websites in Germany Load Within One Second

MMA Germany in MMA Germany

Jul 29, 2019

People-Based Marketing In A Post-Cookie Era

Brands have long invested heavily in their CRM and DMP systems in order to gather as…

MMA Germany in MMA Germany

Sep 26, 2016

Why Germany’s top mobile marketing opportunities and challenges are the ones to watch

Timed to the official launch of the MMA Germany Moravia, a thought leadership blog, spoke with Daniel Rieber — mobile marketing authority, VP of Marketing at adsquare, and Vice-Chair…

MMA Germany in MMA Germany

Mar 16, 2018

Merck Consumer Health Tells Marketers: Mobile Matters On The Way To Becoming A Love Brand

MMA Germany in MMA Germany

Oct 4, 2019

3 Takeaways on Mobile Marketing in EMEA from New MMA Study

MMA Germany in MMA Germany

Nov 5, 2019

Out of Home and Mobile Marketing bridge the gap between the offline and online worlds

MMA Germany in MMA Germany

Feb 3, 2017

What’s Holding Brands Back in Mobile Advertising?

Written by Connie Hwong, Verto Analytics

Beware of rumors about the advertising industry’s demise — especially in Germany, where mobile ad spending is projected to rise by 44% this year (and is projected to account for…

MMA Germany in MMA Germany

Sep 18, 2017

Powerful Numbers That Show Germany Is Crushing It In Mobile Marketing And Apps

These were the top 10 stories published by MMA Germany; you can also dive into yearly archives: 2016, 2017, 2018, 2019, 2020, 2021, 2022, and 2023.

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MMA Germany

The Mobile Marketing Association’s German Local Council strives to accelerate the transformation and innovation of mobile marketing and advertising, and the technologies that enable their advancement in Germany and globally.

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