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MMA Germany
The MMA’s German Local Council strives to accelerate the transformation and innovation of mobile marketing and advertising, and the technologies that enable their advancement in Germany and globally.
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MMA Germany
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MMA Germany
Feb 14, 2023
DMEXCO 2022: New Approaches To Data Pave Ways To Know Your Customers Better
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MMA Germany
Mar 17, 2021
Reach Consumers Wherever They Are — FrieslandCampina and PLATFORM161
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MMA Germany
Jul 30, 2020
Prepare for the ‘next normal’ and get your guide to manage mobile data in the “Privacy Era”
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MMA Germany
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MMA Germany
Jul 10, 2018
MMA Germany Roundup: In-app advertising playbook, showing why people uninstall apps and knowing your data diet requirements
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MMA Germany
Mar 28, 2018
Ralf Brüser, Viessmann Digital: “There are massive benefits for a company to own its digital channels and to leverage its own data”
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MMA Germany
Mar 6, 2018
MMA Germany Roundup: Programmatic ad spend, ad fraud, Facebook data, Smaato insights, the role of mobile data in audience planning & more
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MMA Germany
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MMA Germany
Aug 8, 2017
Mobile Moments: The New Reality in Marketing
A decade has passed since the launch of the iPhone. Still, discussions in…
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