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4 Minutes With Luise Weiss: Leveraging The Power Of Location Data

4 Minutes With Luise Weiss: Leveraging The Power Of Location Data

To be truly effective, brands and businesses have to adapt advertising to the individual. For companies grappling with the challenge of…
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MMA Germany
4 Minutes With Marc Schüling: Designing A Leading Loyalty Program

4 Minutes With Marc Schüling: Designing A Leading Loyalty Program

McDonald’s made history when it launched MyMcDonald’s in Germany, the first market outside of the U.S. to implement a McDonald’s loyalty…
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MMA Germany
4 Minutes With Katja Brandt: Powering Human Connection With A Data-Driven Approach

4 Minutes With Katja Brandt: Powering Human Connection With A Data-...

Blending performance marketing with brand-building activities while working to break down product silos sets brands up for success — both…
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MMA Germany
4 Minutes With Karin Ross: The Power Of Creative To Drive Connection

4 Minutes With Karin Ross: The Power Of Creative To Drive Connection

Compelling creatives and brand action take centre stage in today’s advertising landscape. Unlike when data-driven performance marketing…
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MMA Germany
DMEXCO 2023: AI, metaverse, retail media, digital fashion — experience digital trends live

DMEXCO 2023: AI, metaverse, retail media, digital fashion — experie...

Whether AI-generated texts, images, or videos — digital creativity is currently creating a buzz in both our personal and professional…
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MMA Germany
Gearing Up For DMEXCO 2023: “Empowering Digital Creativity”

Gearing Up For DMEXCO 2023: “Empowering Digital Creativity”

The event of the season takes place in just one week. Mark your calendars and purchase tickets if you haven’t already because DMEXCO is…
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MMA Germany
MMA Germany Members Highlight Hottest Topics At Cannes Lions 2023

MMA Germany Members Highlight Hottest Topics At Cannes Lions 2023

Creativity and communication converged at the annual Cannes Lions International Festival last month. The crème de la crème of PR and…
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MMA Germany
4 Minutes With Maren Seitz: Helping Businesses Make Better Data-Driven Decisions

4 Minutes With Maren Seitz: Helping Businesses Make Better Data-Dri...

Commercial intelligence and scenario planning are hot topics in today’s marketing world. Analytic Partners’ Head of DACH, Maren Seitz…
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MMA Germany
4 Minutes With Marene Arnold: Prioritising People In Your Products

4 Minutes With Marene Arnold: Prioritising People In Your Products

Memorable customer experiences and sustainability are two critical components to marketers’ success in 2023. MMA Germany’s Chief Content…
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MMA Germany
Petal Ads champions a new mobile ad platform for advertisers, brand owners, developers and their…

Petal Ads champions a new mobile ad platform for advertisers, brand...

By Maria Ramiro
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MMA Germany
4 Minutes With Mark Slade: Dispelling Myths About Mobile Gaming

4 Minutes With Mark Slade: Dispelling Myths About Mobile Gaming

It’s Mark Slade’s mission to bust myths about the mobile gaming industry. Mark, who brings his 15+ years of advertising experience to his…
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MMA Germany
DMEXCO 2022: New Approaches To Data Pave Ways To Know Your Customers Better

DMEXCO 2022: New Approaches To Data Pave Ways To Know Your Customer...

Data can transform your company and enable growth of the organization — yet surveys show that only 12 percent of marketers are fully…
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MMA Germany
DMEXCO 2022 Highlights: Reimagining Music and Marketing with the Metaverse

DMEXCO 2022 Highlights: Reimagining Music and Marketing with the Me...

Music is an integral part of human culture. Expansions in VR and AI continue to question the bounds of human reality and what we can…
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MMA Germany
4 Minutes With Mark Wächter aka Mr. Mobile: China and the Metaverse

4 Minutes With Mark Wächter aka Mr. Mobile: China and the Metaverse

To discuss the Mobile Tsunami in Asia’s mobile-first countries and the impact of the Metaverse on our day-to-day marketing activities, we…
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MMA Germany
4 Minutes with Google’s Tobias Kellner: How to Engage Users Whilst Respecting Their Privacy

4 Minutes with Google’s Tobias Kellner: How to Engage Users Whilst ...

As any smart marketer knows, a critical factor in attracting and retaining customers is earning their trust. In fact, according to the 2020…
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MMA Germany
Mobile@DMEXCO — Second Screen, First Choice

Mobile@DMEXCO — Second Screen, First Choice

Author: Professor Dominik Matyka, Chief Advisor of DMEXCO
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MMA Germany
MMA Impact Germany: New Work Needs New Leadership Skills

MMA Impact Germany: New Work Needs New Leadership Skills

The world of business has been transformed through a rapidly diversifying workforce, the sweeping digitalisation of virtually every…
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MMA Germany
MMA Impact Germany: How to Get Social Commerce Right

MMA Impact Germany: How to Get Social Commerce Right

The rise of social commerce, accelerated by the pandemic, speaks to people’s desire for genuine experiences and connections, as well as the…
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MMA Germany
MMA Impact Germany: How to Future-Proof Your Marketing Organisation

MMA Impact Germany: How to Future-Proof Your Marketing Organisation

The pandemic and other chaotic global events have not only accelerated changes in how companies do business; they’ve also shifted consumer…
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MMA Germany
Advertising Trade Executive Stephanie Beer Joins MMA Germany as Country Director

Advertising Trade Executive Stephanie Beer Joins MMA Germany as Cou...

MMA Germany has begun a new phase of its growth and prominence as the leading association for mobile marketing in Germany, with the…
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MMA Germany
MMA IMPACT Germany Reveals Strategies for Modern Marketing Leaders and Organisations

MMA IMPACT Germany Reveals Strategies for Modern Marketing Leaders ...

The future of marketing in the DACH region and globally was on full display at MMA IMPACT Germany, an inspiring virtual conference that…
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MMA Germany
Lessons from DMEXCO: How to Drive Sales and Engagement Through Social Commerce

Lessons from DMEXCO: How to Drive Sales and Engagement Through Soci...

In some respects, success in social marketing depends on the traditional rules — delivering the right message to the right audience at the…
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MMA Germany
Lessons from DMEXCO: How Publishers and Advertisers Must Adapt to a Post-cookie World

Lessons from DMEXCO: How Publishers and Advertisers Must Adapt to a...

The advertising and publishing industries have been completely transformed by changes in consumer preferences, a shifting privacy…
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MMA Germany
4 Minutes With Mission Female’s Frederike Probert

4 Minutes With Mission Female’s Frederike Probert

For many women looking to advance their careers — it’s simply not enough to be good at your job. You also have to make yourself visible to…
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MMA Germany
4 Minutes With Remerge’s Pan Katsukis: How You Can Drive Effective Marketing in a No-ID World

4 Minutes With Remerge’s Pan Katsukis: How You Can Drive Effective ...

With the arrival of the SKAdNetwork and the deprecation of identifiers, marketers are struggling to measure and optimize campaigns. Brands…
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MMA Germany
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