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How GenZ Audiences and AR Experiences Powered Snap’s 2020 Growth Spurt

How GenZ Audiences and AR Experiences Powered Snap’s 2020 Growth Spurt

Apps that foster human connection skyrocketed in 2020 — and Snapchat was no exception! But like the rest of the world, the Snap team had…
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MMA Germany
Q&A: Multi-dimensional Customer-centricity with Carlos Yniguez, Chief Digital Officer at Jochen…

Q&A: Multi-dimensional Customer-centricity with Carlos Yniguez, Chi...

Customer-centricity isn’t a “one and done” prospect — rather it is an ongoing state of mind. That’s especially true when your customers…
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MMA Germany
Q&A: Putting Banking Customers first in 2020 with Patrick Stal, the VP of Global Marketing at N26

Q&A: Putting Banking Customers first in 2020 with Patrick Stal, the...

2020 threw the traditional banking world into a whirlwind as they had to figure out how to provide basic services without contact. Luckily…
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MMA Germany
Q&A: Customer-Centricity with Dorit Posdorf, Operating Partner Marketing, NuCom Group

Q&A: Customer-Centricity with Dorit Posdorf, Operating Partner Mark...

A truly customer-centric campaign is the Holy Grail of marketing — and like the Holy Grail, it remains elusive. That’s why we’re talking…
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MMA Germany
Q&A: CX at the Center, with Christian Eckhardt, CEO & Co-Founder of Customlytics

Q&A: CX at the Center, with Christian Eckhardt, CEO & Co-Founder of...

Some of the biggest names in business have built their mega-successful companies on the map by putting the customer experience at the…
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MMA Germany
Quantifying Your User Experience with Core Web Vitals

Quantifying Your User Experience with Core Web Vitals

Your digital experience can make or break your company — especially on the mobile web, where Google reports, 70% of people will abandon a…
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MMA Germany
Reach Consumers Wherever They Are — FrieslandCampina and PLATFORM161

Reach Consumers Wherever They Are — FrieslandCampina and PLATFORM161

What do you do if you’re a consumer brand that usually reaches buyers in stores and then a global pandemic changes the way people shop…
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MMA Germany
Stefanie Tannrath, CEO of Universal McCann Germany: Is Audience-First the New Mobile-First?

Stefanie Tannrath, CEO of Universal McCann Germany: Is Audience-Fir...

Mobile-first is going strong. We know this intuitively, just from looking at the world around us, and even though we know mobile ad spend…
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MMA Germany
Adjust’s Gijsbert Pols: Marketers Can Get Measurable Results from the Streaming Revolution

Adjust’s Gijsbert Pols: Marketers Can Get Measurable Results from t...

Connected TV isn’t new. Whether you call it connected TV, OTT, or VOD, articles about cord-cutting have been making claims and predictions…
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MMA Germany
Learn how to create a truly mobile-first experience

Learn how to create a truly mobile-first experience

Is mobile a channel or, well, just mobile?
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MMA Germany
Crack the code on mobile video creatives with tips from the expert

Crack the code on mobile video creatives with tips from the expert

Mobile video is a must as increasingly mobile consumers embrace video — but getting the creative right to stand out from the noise can be…
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MMA Germany
The Mobile Video Checklist: Best Practices and More for Marketers

The Mobile Video Checklist: Best Practices and More for Marketers

The research is clear — mobile video ads are becoming increasingly popular. The majority of digital video users consume videos on their…
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MMA Germany
The Future of Privacy and Personalization with PubNative

The Future of Privacy and Personalization with PubNative

PubNative is a mobile publisher platform and programmatic ad exchange, providing advanced monetization solutions for mobile app developers…
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MMA Germany
MMA Germany announces new leadership to support mobile as “the single most important media of our…

MMA Germany announces new leadership to support mobile as “the sing...

Today, the German chapter of the Mobile Marketing Association — the MMA Germany — is pleased to announce a new Country Director, Katja…
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MMA Germany
DMEXCO: Meet us online and set the industry’s digital agenda

DMEXCO: Meet us online and set the industry’s digital agenda

If there’s one thing that has remained constant during 2020, it’s our commitment to partnering with DMEXCO — the meeting place for key…
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MMA Germany
Prepare for the ‘next normal’ and get your guide to manage mobile data in the “Privacy Era”

Prepare for the ‘next normal’ and get your guide to manage mobile d...

The “rules” of mobile marketing change almost as frequently as users change devices. That’s never been more true than during the COVID-19…
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MMA Germany
Hamburg Mobile Summit goes Virtual

Hamburg Mobile Summit goes Virtual

We are excited to invite you to our partner event the Hamburg Mobile Summit LIVE! As the conference was supposed to debut this spring in…
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MMA Germany
Must-read resources to help marketers navigate the New Normal: Part 1

Must-read resources to help marketers navigate the New Normal: Part 1

In the era of Covid-19 brands are expected to lead through their actions and show empathy through their words. It’s a massive shift as…
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peggy anne salz
Out of Home and Mobile Marketing bridge the gap between the offline and online worlds

Out of Home and Mobile Marketing bridge the gap between the offline...

The world population is increasingly mobile and increasingly urban — and this is changing the way we market goods and services. As brands…
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MMA Germany
3 Takeaways on Mobile Marketing in EMEA from New MMA Study

3 Takeaways on Mobile Marketing in EMEA from New MMA Study

Mobile is a disruptive force, and according to new research from WARC and the MMA, 94% of people in the EMEA region are feeling the…
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MMA Germany
People-Based Marketing In A Post-Cookie Era

People-Based Marketing In A Post-Cookie Era

Brands have long invested heavily in their CRM and DMP systems in order to gather as much data as possible about customers. However, those…
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MMA Germany
Mobile Speed: Only 5% of Mobile Websites in Germany Load Within One Second

Mobile Speed: Only 5% of Mobile Websites in Germany Load Within One...

If your mobile website takes too long to load, you’ve lost your user — it’s as simple as that. Studies show mobile conversion rates drop…
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MMA Germany
Adjust data reveals growth opportunities, download behemoths and fraudsters’ favorite targets

Adjust data reveals growth opportunities, download behemoths and fr...

As a mobile marketer, you are eager to win globally — but first you need to know about each market, including which countries and…
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MMA Germany
Learn how McDonald’s and Mastercard leverage Mobile + OOH at our Mobile Tower event

Learn how McDonald’s and Mastercard leverage Mobile + OOH at our Mo...

Time spent outside the home is increasing — and so is the share of advertising spend on Out-Of-Home (OOH). Brand interest in OOH is also…
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MMA Germany
Weather matters — and Wetter.com shares what every mobile marketer needs to know

Weather matters — and Wetter.com shares what every mobile marketer ...

Mobile marketers have come to recognize the importance of leveraging real-time information about consumers and their context to deliver…
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MMA Germany
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