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Must-read resources to help marketers navigate the New Normal: Part 1

Must-read resources to help marketers navigate the New Normal: Part 1

In the era of Covid-19 brands are expected to lead through their actions and show empathy through their words. It’s a massive shift as…
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peggy anne salz
Out of Home and Mobile Marketing bridge the gap between the offline and online worlds

Out of Home and Mobile Marketing bridge the gap between the offline...

The world population is increasingly mobile and increasingly urban — and this is changing the way we market goods and services. As brands…
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MMA Germany
3 Takeaways on Mobile Marketing in EMEA from New MMA Study

3 Takeaways on Mobile Marketing in EMEA from New MMA Study

Mobile is a disruptive force, and according to new research from WARC and the MMA, 94% of people in the EMEA region are feeling the…
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MMA Germany
People-Based Marketing In A Post-Cookie Era

People-Based Marketing In A Post-Cookie Era

Brands have long invested heavily in their CRM and DMP systems in order to gather as much data as possible about customers. However, those…
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MMA Germany
Mobile Speed: Only 5% of Mobile Websites in Germany Load Within One Second

Mobile Speed: Only 5% of Mobile Websites in Germany Load Within One...

If your mobile website takes too long to load, you’ve lost your user — it’s as simple as that. Studies show mobile conversion rates drop…
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MMA Germany
Adjust data reveals growth opportunities, download behemoths and fraudsters’ favorite targets

Adjust data reveals growth opportunities, download behemoths and fr...

As a mobile marketer, you are eager to win globally — but first you need to know about each market, including which countries and…
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MMA Germany
Learn how McDonald’s and Mastercard leverage Mobile + OOH at our Mobile Tower event

Learn how McDonald’s and Mastercard leverage Mobile + OOH at our Mo...

Time spent outside the home is increasing — and so is the share of advertising spend on Out-Of-Home (OOH). Brand interest in OOH is also…
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MMA Germany
Weather matters — and Wetter.com shares what every mobile marketer needs to know

Weather matters — and Wetter.com shares what every mobile marketer ...

Mobile marketers have come to recognize the importance of leveraging real-time information about consumers and their context to deliver…
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MMA Germany
How McDonald’s in Germany taps mobile to connect the customer experience with consumer need-state

How McDonald’s in Germany taps mobile to connect the customer exper...

Already 2019 will go down as a milestone year for both the MMA Germany, which is breaking new ground with new initiatives, think tanks and…
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MMA Germany
New guide shows marketers how customers can be led from Mobile to Store

New guide shows marketers how customers can be led from Mobile to S...

Research shows that 90% of retail sales is generated offline, but 60% of offline decisions are influenced digitally. Brick-and-mortar…
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MMA Germany
The countdown starts: Join the MMA Germany at Mobile Advertising Summit 2019 in Berlin (March 28)

The countdown starts: Join the MMA Germany at Mobile Advertising Su...

The Mobile Advertising Summit (March 28, Berlin) is your gateway to building relationships with your peers and increasing your expertise…
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MMA Germany
MMA Germany continues growth course — while mobile marketing creates waves of opportunities

MMA Germany continues growth course — while mobile marketing create...

Latest numbers from audience measurement and research firm Nielsen reveal the German mobile advertising market grew by a massive 58.6% in…
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MMA Germany
Mobile Speed Matters: Here’s Google’s list of German websites that made the grade — and didn’t

Mobile Speed Matters: Here’s Google’s list of German websites that ...

Mobile speed matters — a lot. It’s the deciding factor that determines whether users abandon a mobile website, interact with it or leave…
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MMA Germany
Berlin Mobile Safari shines a light on marketing and app innovations and best practices

Berlin Mobile Safari shines a light on marketing and app innovation...

Now in its second year the Mobile Safari — a one-day, invite-only excursion to the headquarters of mobile-first companies — was a…
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MMA Germany
Exclusive: SEAT and Snapchat rock festival audiences with AR campaigns

Exclusive: SEAT and Snapchat rock festival audiences with AR campaigns

In its role as a leading partner with some of Germany’s premier music events and happenings — such as the Lollapalooza Festival in Berlin…
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MMA Germany
New Multi-Touch Attribution (MTA)checklist helps marketers understand and track customer journey

New Multi-Touch Attribution (MTA)checklist helps marketers understa...

The customer journey across channels and touch points is increasingly complex to understand and critical to get right. According to a…
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MMA Germany
MMA Germany Roundup: In-app advertising playbook, showing why people uninstall apps and knowing…

MMA Germany Roundup: In-app advertising playbook, showing why peopl...

Best-practices playbook shows how to get the best results from your in-app advertising strategies
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MMA Germany
Taking Mobile Marketing To A Higher Level

Taking Mobile Marketing To A Higher Level

Apply for your invite to join top marketers and marketing leaders at MMA GERMANY’S MOBILE TOWER EVENT (June 28, Munich)
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MMA Germany
Aldi, Check24, DKB and Opel lead the list of Germany’s fastest mobile websites

Aldi, Check24, DKB and Opel lead the list of Germany’s fastest mobi...

 New additions to Google’s Mobile Speed Leaderboards set the bar for new industries — but there’s work to be done as only 10 of 290…
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MMA Germany
MMA Germany Roundup: Ad fraud gets sophisticated, Retail gets complex and Mobile Tower (June 28…

MMA Germany Roundup: Ad fraud gets sophisticated, Retail gets compl...

Save the date — and prepare to take mobile data to a higher level at our next event!
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MMA Germany
MMA Germany Roundup: Mobile ads are boring, apps are exploding, mobile ad performance research is…

MMA Germany Roundup: Mobile ads are boring, apps are exploding, mob...

Mobile ads are broken, and this new research from Verve highlights how marketers can fix it
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MMA Germany
Ralf Brüser, Viessmann Digital: “There are massive benefits for a company to own its digital…

Ralf Brüser, Viessmann Digital: “There are massive benefits for a c...

Viessmann is one of the world’s leading manufacturers of efficient, reliable and affordable heating and solar products. With over 12K…
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MMA Germany
Merck Consumer Health Tells Marketers: Mobile Matters On The Way To Becoming A Love Brand

Merck Consumer Health Tells Marketers: Mobile Matters On The Way To...

In advance of her keynote at Mobile Marketing Rockstars, the official MMA Germany side-event timed to Online Marketing Rockstars (OMR 18)…
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MMA Germany
MMA Germany Roundup: Programmatic ad spend, ad fraud, Facebook data, Smaato insights, the role of…

MMA Germany Roundup: Programmatic ad spend, ad fraud, Facebook data...

Programmatic ad spend in Germany continues to climb and mobile takes the lead
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MMA Germany
Mobile Marketing Association Germany Boosts Board Membership; Leading Companies Reveal 2018 Top…

Mobile Marketing Association Germany Boosts Board Membership; Leadi...

BERLIN, GERMANY — January 22, 2018: The Mobile Marketing Association (MMA) Germany announces the addition of leading companies to its board…
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MMA Germany
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