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Mobile Marketing Association Germany
The Mobile Marketing Association’s German Local Council strives to accelerate the transformation and innovation of mobile marketing and advertising, and the technologies that enable their advancement in Germany and globally.
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4 Minutes With Marene Arnold: Prioritising People In Your Products
4 Minutes With Marene Arnold: Prioritising People In Your Products
Memorable customer experiences and sustainability are two critical components to marketers’ success in 2023. MMA Germany’s Chief Content…
MMA Germany
May 15
Petal Ads champions a new mobile ad platform for advertisers, brand owners, developers and their…
Petal Ads champions a new mobile ad platform for advertisers, brand...
By Maria Ramiro
MMA Germany
Apr 25
4 Minutes With Mark Slade: Dispelling Myths About Mobile Gaming
4 Minutes With Mark Slade: Dispelling Myths About Mobile Gaming
It’s Mark Slade’s mission to bust myths about the mobile gaming industry. Mark, who brings his 15+ years of advertising experience to his…
MMA Germany
Apr 21
DMEXCO 2022: New Approaches To Data Pave Ways To Know Your Customers Better
DMEXCO 2022: New Approaches To Data Pave Ways To Know Your Customer...
Data can transform your company and enable growth of the organization — yet surveys show that only 12 percent of marketers are fully…
MMA Germany
Feb 14
DMEXCO 2022 Highlights: Reimagining Music and Marketing with the Metaverse
DMEXCO 2022 Highlights: Reimagining Music and Marketing with the Me...
Music is an integral part of human culture. Expansions in VR and AI continue to question the bounds of human reality and what we can…
MMA Germany
Nov 17, 2022
4 Minutes With Mark Wächter aka Mr. Mobile: China and the Metaverse
4 Minutes With Mark Wächter aka Mr. Mobile: China and the Metaverse
To discuss the Mobile Tsunami in Asia’s mobile-first countries and the impact of the Metaverse on our day-to-day marketing activities, we…
MMA Germany
Nov 2, 2022
4 Minutes with Google’s Tobias Kellner: How to Engage Users Whilst Respecting Their Privacy
4 Minutes with Google’s Tobias Kellner: How to Engage Users Whilst ...
As any smart marketer knows, a critical factor in attracting and retaining customers is earning their trust. In fact, according to the 2020…
MMA Germany
Sep 15, 2022
Mobile@DMEXCO — Second Screen, First Choice
Mobile@DMEXCO — Second Screen, First Choice
Author: Professor Dominik Matyka, Chief Advisor of DMEXCO
MMA Germany
Aug 17, 2022
MMA Impact Germany: New Work Needs New Leadership Skills
MMA Impact Germany: New Work Needs New Leadership Skills
The world of business has been transformed through a rapidly diversifying workforce, the sweeping digitalisation of virtually every…
MMA Germany
Jul 4, 2022
MMA Impact Germany: How to Get Social Commerce Right
MMA Impact Germany: How to Get Social Commerce Right
The rise of social commerce, accelerated by the pandemic, speaks to people’s desire for genuine experiences and connections, as well as the…
MMA Germany
Apr 5, 2022
MMA Impact Germany: How to Future-Proof Your Marketing Organisation
MMA Impact Germany: How to Future-Proof Your Marketing Organisation
The pandemic and other chaotic global events have not only accelerated changes in how companies do business; they’ve also shifted consumer…
MMA Germany
Mar 29, 2022
Advertising Trade Executive Stephanie Beer Joins MMA Germany as Country Director
Advertising Trade Executive Stephanie Beer Joins MMA Germany as Cou...
MMA Germany has begun a new phase of its growth and prominence as the leading association for mobile marketing in Germany, with the…
MMA Germany
Mar 16, 2022
MMA IMPACT Germany Reveals Strategies for Modern Marketing Leaders and Organisations
MMA IMPACT Germany Reveals Strategies for Modern Marketing Leaders ...
The future of marketing in the DACH region and globally was on full display at MMA IMPACT Germany, an inspiring virtual conference that…
MMA Germany
Feb 21, 2022
Lessons from DMEXCO: How to Drive Sales and Engagement Through Social Commerce
Lessons from DMEXCO: How to Drive Sales and Engagement Through Soci...
In some respects, success in social marketing depends on the traditional rules — delivering the right message to the right audience at the…
MMA Germany
Feb 17, 2022
Lessons from DMEXCO: How Publishers and Advertisers Must Adapt to a Post-cookie World
Lessons from DMEXCO: How Publishers and Advertisers Must Adapt to a...
The advertising and publishing industries have been completely transformed by changes in consumer preferences, a shifting privacy…
MMA Germany
Feb 14, 2022
4 Minutes With Mission Female’s Frederike Probert
4 Minutes With Mission Female’s Frederike Probert
For many women looking to advance their careers — it’s simply not enough to be good at your job. You also have to make yourself visible to…
MMA Germany
Dec 20, 2021
4 Minutes With Remerge’s Pan Katsukis: How You Can Drive Effective Marketing in a No-ID World
4 Minutes With Remerge’s Pan Katsukis: How You Can Drive Effective ...
With the arrival of the SKAdNetwork and the deprecation of identifiers, marketers are struggling to measure and optimize campaigns. Brands…
MMA Germany
Nov 2, 2021
How GenZ Audiences and AR Experiences Powered Snap’s 2020 Growth Spurt
How GenZ Audiences and AR Experiences Powered Snap’s 2020 Growth Spurt
Apps that foster human connection skyrocketed in 2020 — and Snapchat was no exception! But like the rest of the world, the Snap team had…
MMA Germany
Jun 4, 2021
Q&A: Multi-dimensional Customer-centricity with Carlos Yniguez, Chief Digital Officer at Jochen…
Q&A: Multi-dimensional Customer-centricity with Carlos Yniguez, Chi...
Customer-centricity isn’t a “one and done” prospect — rather it is an ongoing state of mind. That’s especially true when your customers…
MMA Germany
May 31, 2021
Q&A: Putting Banking Customers first in 2020 with Patrick Stal, the VP of Global Marketing at N26
Q&A: Putting Banking Customers first in 2020 with Patrick Stal, the...
2020 threw the traditional banking world into a whirlwind as they had to figure out how to provide basic services without contact. Luckily…
MMA Germany
May 11, 2021
Q&A: Customer-Centricity with Dorit Posdorf, Operating Partner Marketing, NuCom Group
Q&A: Customer-Centricity with Dorit Posdorf, Operating Partner Mark...
A truly customer-centric campaign is the Holy Grail of marketing — and like the Holy Grail, it remains elusive. That’s why we’re talking…
MMA Germany
May 11, 2021
Q&A: CX at the Center, with Christian Eckhardt, CEO & Co-Founder of Customlytics
Q&A: CX at the Center, with Christian Eckhardt, CEO & Co-Founder of...
Some of the biggest names in business have built their mega-successful companies on the map by putting the customer experience at the…
MMA Germany
May 11, 2021
Quantifying Your User Experience with Core Web Vitals
Quantifying Your User Experience with Core Web Vitals
Your digital experience can make or break your company — especially on the mobile web, where Google reports, 70% of people will abandon a…
MMA Germany
Apr 14, 2021
Reach Consumers Wherever They Are — FrieslandCampina and PLATFORM161
Reach Consumers Wherever They Are — FrieslandCampina and PLATFORM161
What do you do if you’re a consumer brand that usually reaches buyers in stores and then a global pandemic changes the way people shop…
MMA Germany
Mar 17, 2021
Stefanie Tannrath, CEO of Universal McCann Germany: Is Audience-First the New Mobile-First?
Stefanie Tannrath, CEO of Universal McCann Germany: Is Audience-Fir...
Mobile-first is going strong. We know this intuitively, just from looking at the world around us, and even though we know mobile ad spend…
MMA Germany
Feb 18, 2021
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