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MMA Germany Roundup: Mobile ads are boring, apps are exploding, mobile ad performance research is…

MMA Germany Roundup: Mobile ads are boring, apps are exploding, mobile ad performance research is…

Mobile ads are broken, and this new research from Verve highlights how marketers can fix it
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MMA Germany
Ralf Brüser, Viessmann Digital: “There are massive benefits for a company to own its digital…

Ralf Brüser, Viessmann Digital: “There are massive benefits for a c...

Viessmann is one of the world’s leading manufacturers of efficient, reliable and affordable heating and solar products. With over 12K…
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MMA Germany
Merck Consumer Health Tells Marketers: Mobile Matters On The Way To Becoming A Love Brand

Merck Consumer Health Tells Marketers: Mobile Matters On The Way To...

In advance of her keynote at Mobile Marketing Rockstars, the official MMA Germany side-event timed to Online Marketing Rockstars (OMR 18)…
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MMA Germany
MMA Germany Roundup: Programmatic ad spend, ad fraud, Facebook data, Smaato insights, the role of…

MMA Germany Roundup: Programmatic ad spend, ad fraud, Facebook data...

Programmatic ad spend in Germany continues to climb and mobile takes the lead
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MMA Germany
Mobile Marketing Association Germany Boosts Board Membership; Leading Companies Reveal 2018 Top…

Mobile Marketing Association Germany Boosts Board Membership; Leadi...

BERLIN, GERMANY — January 22, 2018: The Mobile Marketing Association (MMA) Germany announces the addition of leading companies to its board…
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MMA Germany
Google And MMA Germany Collaborate On Mobile Speed Leaderboards, Reveal Retail And Travel Websites…

Google And MMA Germany Collaborate On Mobile Speed Leaderboards, Re...

Whether it was browsing, researching or buying, mobile’s massive contribution to Black Friday sales –a jump in digital sales of 24%…
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MMA Germany
Berlin Mobile Safari On Tour: From Mobile Ad Fraud Startups To Big-Data Hunters

Berlin Mobile Safari On Tour: From Mobile Ad Fraud Startups To Big-...

This premiere event is sure to be back for an encore. For the first time the Mobile Marketing Association Germany has invited Brands…
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MMA Germany
Mobile Marketing Made In Germany: Highlights & Insights You Need To Know

Mobile Marketing Made In Germany: Highlights & Insights You Need To...

October 2017 Edition
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MMA Germany
Powerful Numbers That Show Germany Is Crushing It In Mobile Marketing And Apps

Powerful Numbers That Show Germany Is Crushing It In Mobile Marketi...

If money talks, then the massive growth of mobile in Germany speaks volumes. Reams of recent research, and app market data shared…
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MMA Germany
Your Guide To Must-Attend Highlights And Speakers At DMEXCO 2017

Your Guide To Must-Attend Highlights And Speakers At DMEXCO 2017

The digital marketing industry is counting down the days and gearing up for the 2017 dmexco conference, the must-attend event that features…
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MMA Germany
Mobile Moments: The New Reality in Marketing

Mobile Moments: The New Reality in Marketing

A decade has passed since the launch of the iPhone. Still, discussions in marketing about online and mobile are limited to technical topics…
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MMA Germany
Pushing Boundaries: Mobile Marketing Association Germany Adds New Members As Advertising Market…

Pushing Boundaries: Mobile Marketing Association Germany Adds New M...

The Mobile Marketing Association enters a new phase of growth and activity, adding an impressive roster of leading companies to its…
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MMA Germany
Opening The Doors To Precise Mobile Campaigns, At Scale

Opening The Doors To Precise Mobile Campaigns, At Scale

Mobile’s exponential growth has meant that advertisers and their agencies have shifted budgets to address more and more customers on their…
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MMA Germany
MMA Germany Gathers Top Retail Experts For ‘Retail In A Mobile World” Hosted By Telefónica NEXT

MMA Germany Gathers Top Retail Experts For ‘Retail In A Mobile Worl...

From in-store engagement and targeting to omnichannel and contextual approaches that provide consumers a more personal journey, mobile is…
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MMA Germany
Join Us On The 11th Of May In Munich For ‘Retail In A Mobile World’

Join Us On The 11th Of May In Munich For ‘Retail In A Mobile World’

The German chapter of the Mobile Marketing Association is excited to announce the third MMA Germany event, aimed at equipping marketers…
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MMA Germany
MAMA comes to Berlin: Listen and learn from top mobile attribution and marketing analytics experts

MAMA comes to Berlin: Listen and learn from top mobile attribution ...

Berlin is the next stop for MAMA — so roll up and request your invite for your opportunity to participate in this interactive event…
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MMA Germany
Mobile Marketers in Germany: Share Your Views By THIS FRIDAY And Secure Your Report Copy

Mobile Marketers in Germany: Share Your Views By THIS FRIDAY And Se...

UPDATE: The deadline for you to participate in this important survey has been extended to FRIDAY, April 7.
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MMA Germany
Gearing Up For Germany’s Premiere Mobile Marketing Summit

Gearing Up For Germany’s Premiere Mobile Marketing Summit

We’re counting down to the Mobile Ad Summit (March 30 — Berlin), the mobile marketing event organized by ADZINE — one of the leading German…
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MMA Germany
How Efforts To Boost Mobile App Engagement Are Paying Off In Europe — And Everywhere

How Efforts To Boost Mobile App Engagement Are Paying Off In Europe...

By Ben Jeger, AppsFlyer Managing Director, DACH
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MMA Germany
What’s Holding Brands Back in Mobile Advertising?

What’s Holding Brands Back in Mobile Advertising?

Written by Connie Hwong, Verto Analytics
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MMA Germany
Video Recap Mobile Marketing: Redefined!

Video Recap Mobile Marketing: Redefined!

The first in a series of informal seminars organized by the MMA Germany draws 130+ attendees for a spirited and spontaneous discussion of…
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MMA Germany
Mobile Marketing: Redefined!

Mobile Marketing: Redefined!

Mobile creates an abundance of real estate and touch points for companies to engage with their audience. Against this backdrop, how…
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MMA Germany
Why Germany’s top mobile marketing opportunities and challenges are the ones to watch

Why Germany’s top mobile marketing opportunities and challenges are...

Timed to the official launch of the MMA Germany Moravia, a thought leadership blog, spoke with Daniel Rieber — mobile marketing authority…
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MMA Germany
It’s official!

It’s official!

We are excited about developments that have global significance for brands and marketers, and we are passionate about grasping the…
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MMA Germany
Does experience trump everything?

Does experience trump everything?

This article is excerpted from Mobile: The Great Connector (Volume 2), a comprehensive eBook authored by Peggy Anne Salz, chief analyst and…
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MMA Germany
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