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Learn how to create a truly mobile-first experience

Learn how to create a truly mobile-first experience

Is mobile a channel or, well, just mobile?
Go to the profile of MMA Germany
MMA Germany
Crack the code on mobile video creatives with tips from the expert

Crack the code on mobile video creatives with tips from the expert

Mobile video is a must as increasingly mobile consumers embrace video — but getting the creative right to stand out from the noise can be…
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MMA Germany
The Mobile Video Checklist: Best Practices and More for Marketers

The Mobile Video Checklist: Best Practices and More for Marketers

The research is clear — mobile video ads are becoming increasingly popular. The majority of digital video users consume videos on their…
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MMA Germany
The Future of Privacy and Personalization with PubNative

The Future of Privacy and Personalization with PubNative

PubNative is a mobile publisher platform and programmatic ad exchange, providing advanced monetization solutions for mobile app developers…
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MMA Germany
MMA Germany announces new leadership to support mobile as “the single most important media of our…

MMA Germany announces new leadership to support mobile as “the sing...

Today, the German chapter of the Mobile Marketing Association — the MMA Germany — is pleased to announce a new Country Director, Katja…
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MMA Germany
DMEXCO: Meet us online and set the industry’s digital agenda

DMEXCO: Meet us online and set the industry’s digital agenda

If there’s one thing that has remained constant during 2020, it’s our commitment to partnering with DMEXCO — the meeting place for key…
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MMA Germany
Prepare for the ‘next normal’ and get your guide to manage mobile data in the “Privacy Era”

Prepare for the ‘next normal’ and get your guide to manage mobile d...

The “rules” of mobile marketing change almost as frequently as users change devices. That’s never been more true than during the COVID-19…
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MMA Germany
Hamburg Mobile Summit goes Virtual

Hamburg Mobile Summit goes Virtual

We are excited to invite you to our partner event the Hamburg Mobile Summit LIVE! As the conference was supposed to debut this spring in…
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MMA Germany
Must-read resources to help marketers navigate the New Normal: Part 1

Must-read resources to help marketers navigate the New Normal: Part 1

In the era of Covid-19 brands are expected to lead through their actions and show empathy through their words. It’s a massive shift as…
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peggy anne salz
Out of Home and Mobile Marketing bridge the gap between the offline and online worlds

Out of Home and Mobile Marketing bridge the gap between the offline...

The world population is increasingly mobile and increasingly urban — and this is changing the way we market goods and services. As brands…
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MMA Germany
3 Takeaways on Mobile Marketing in EMEA from New MMA Study

3 Takeaways on Mobile Marketing in EMEA from New MMA Study

Mobile is a disruptive force, and according to new research from WARC and the MMA, 94% of people in the EMEA region are feeling the…
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MMA Germany
People-Based Marketing In A Post-Cookie Era

People-Based Marketing In A Post-Cookie Era

Brands have long invested heavily in their CRM and DMP systems in order to gather as much data as possible about customers. However, those…
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MMA Germany
Mobile Speed: Only 5% of Mobile Websites in Germany Load Within One Second

Mobile Speed: Only 5% of Mobile Websites in Germany Load Within One...

If your mobile website takes too long to load, you’ve lost your user — it’s as simple as that. Studies show mobile conversion rates drop…
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MMA Germany
Adjust data reveals growth opportunities, download behemoths and fraudsters’ favorite targets

Adjust data reveals growth opportunities, download behemoths and fr...

As a mobile marketer, you are eager to win globally — but first you need to know about each market, including which countries and…
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MMA Germany
Learn how McDonald’s and Mastercard leverage Mobile + OOH at our Mobile Tower event

Learn how McDonald’s and Mastercard leverage Mobile + OOH at our Mo...

Time spent outside the home is increasing — and so is the share of advertising spend on Out-Of-Home (OOH). Brand interest in OOH is also…
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MMA Germany
Weather matters — and Wetter.com shares what every mobile marketer needs to know

Weather matters — and Wetter.com shares what every mobile marketer ...

Mobile marketers have come to recognize the importance of leveraging real-time information about consumers and their context to deliver…
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MMA Germany
How McDonald’s in Germany taps mobile to connect the customer experience with consumer need-state

How McDonald’s in Germany taps mobile to connect the customer exper...

Already 2019 will go down as a milestone year for both the MMA Germany, which is breaking new ground with new initiatives, think tanks and…
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MMA Germany
New guide shows marketers how customers can be led from Mobile to Store

New guide shows marketers how customers can be led from Mobile to S...

Research shows that 90% of retail sales is generated offline, but 60% of offline decisions are influenced digitally. Brick-and-mortar…
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MMA Germany
The countdown starts: Join the MMA Germany at Mobile Advertising Summit 2019 in Berlin (March 28)

The countdown starts: Join the MMA Germany at Mobile Advertising Su...

The Mobile Advertising Summit (March 28, Berlin) is your gateway to building relationships with your peers and increasing your expertise…
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MMA Germany
MMA Germany continues growth course — while mobile marketing creates waves of opportunities

MMA Germany continues growth course — while mobile marketing create...

Latest numbers from audience measurement and research firm Nielsen reveal the German mobile advertising market grew by a massive 58.6% in…
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MMA Germany
Mobile Speed Matters: Here’s Google’s list of German websites that made the grade — and didn’t

Mobile Speed Matters: Here’s Google’s list of German websites that ...

Mobile speed matters — a lot. It’s the deciding factor that determines whether users abandon a mobile website, interact with it or leave…
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MMA Germany
Berlin Mobile Safari shines a light on marketing and app innovations and best practices

Berlin Mobile Safari shines a light on marketing and app innovation...

Now in its second year the Mobile Safari — a one-day, invite-only excursion to the headquarters of mobile-first companies — was a…
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MMA Germany
Exclusive: SEAT and Snapchat rock festival audiences with AR campaigns

Exclusive: SEAT and Snapchat rock festival audiences with AR campaigns

In its role as a leading partner with some of Germany’s premier music events and happenings — such as the Lollapalooza Festival in Berlin…
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MMA Germany
New Multi-Touch Attribution (MTA)checklist helps marketers understand and track customer journey

New Multi-Touch Attribution (MTA)checklist helps marketers understa...

The customer journey across channels and touch points is increasingly complex to understand and critical to get right. According to a…
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MMA Germany
MMA Germany Roundup: In-app advertising playbook, showing why people uninstall apps and knowing…

MMA Germany Roundup: In-app advertising playbook, showing why peopl...

Best-practices playbook shows how to get the best results from your in-app advertising strategies
Go to the profile of MMA Germany
MMA Germany
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