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Mobile Marketing Association Germany

The Mobile Marketing Association’s German Local Council strives to accelerate the transformation and innovation of mobile marketing and advertising, and the technologies that enable their advancement in Germany and globally.

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  • DMEXCO 2022: New Approaches To Data Pave Ways To Know Your Customers Better

    DMEXCO 2022: New Approaches To Data Pave Ways To Know Your Customers Better

    Data can transform your company and enable growth of the organization — yet surveys show that only 12 percent of marketers are fully…
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    MMA Germany
    Feb 14
    DMEXCO 2022 Highlights: Reimagining Music and Marketing with the Metaverse

    DMEXCO 2022 Highlights: Reimagining Music and Marketing with the Me...

    Music is an integral part of human culture. Expansions in VR and AI continue to question the bounds of human reality and what we can…
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    MMA Germany
    Nov 17, 2022
    4 Minutes With Mark Wächter aka Mr. Mobile: China and the Metaverse

    4 Minutes With Mark Wächter aka Mr. Mobile: China and the Metaverse

    To discuss the Mobile Tsunami in Asia’s mobile-first countries and the impact of the Metaverse on our day-to-day marketing activities, we…
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    MMA Germany
    Nov 2, 2022
    4 Minutes with Google’s Tobias Kellner: How to Engage Users Whilst Respecting Their Privacy

    4 Minutes with Google’s Tobias Kellner: How to Engage Users Whilst ...

    As any smart marketer knows, a critical factor in attracting and retaining customers is earning their trust. In fact, according to the 2020…
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    MMA Germany
    Sep 15, 2022
    Mobile@DMEXCO — Second Screen, First Choice

    Mobile@DMEXCO — Second Screen, First Choice

    Author: Professor Dominik Matyka, Chief Advisor of DMEXCO
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    MMA Germany
    Aug 17, 2022
    MMA Impact Germany: New Work Needs New Leadership Skills

    MMA Impact Germany: New Work Needs New Leadership Skills

    The world of business has been transformed through a rapidly diversifying workforce, the sweeping digitalisation of virtually every…
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    MMA Germany
    Jul 4, 2022
    MMA Impact Germany: How to Get Social Commerce Right

    MMA Impact Germany: How to Get Social Commerce Right

    The rise of social commerce, accelerated by the pandemic, speaks to people’s desire for genuine experiences and connections, as well as the…
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    MMA Germany
    Apr 5, 2022
    MMA Impact Germany: How to Future-Proof Your Marketing Organisation

    MMA Impact Germany: How to Future-Proof Your Marketing Organisation

    The pandemic and other chaotic global events have not only accelerated changes in how companies do business; they’ve also shifted consumer…
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    MMA Germany
    Mar 29, 2022
    Advertising Trade Executive Stephanie Beer Joins MMA Germany as Country Director

    Advertising Trade Executive Stephanie Beer Joins MMA Germany as Cou...

    MMA Germany has begun a new phase of its growth and prominence as the leading association for mobile marketing in Germany, with the…
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    MMA Germany
    Mar 16, 2022
    MMA IMPACT Germany Reveals Strategies for Modern Marketing Leaders and Organisations

    MMA IMPACT Germany Reveals Strategies for Modern Marketing Leaders ...

    The future of marketing in the DACH region and globally was on full display at MMA IMPACT Germany, an inspiring virtual conference that…
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    MMA Germany
    Feb 21, 2022
    Lessons from DMEXCO: How to Drive Sales and Engagement Through Social Commerce

    Lessons from DMEXCO: How to Drive Sales and Engagement Through Soci...

    In some respects, success in social marketing depends on the traditional rules — delivering the right message to the right audience at the…
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    MMA Germany
    Feb 17, 2022
    Lessons from DMEXCO: How Publishers and Advertisers Must Adapt to a Post-cookie World

    Lessons from DMEXCO: How Publishers and Advertisers Must Adapt to a...

    The advertising and publishing industries have been completely transformed by changes in consumer preferences, a shifting privacy…
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    MMA Germany
    Feb 14, 2022
    4 Minutes With Mission Female’s Frederike Probert

    4 Minutes With Mission Female’s Frederike Probert

    For many women looking to advance their careers — it’s simply not enough to be good at your job. You also have to make yourself visible to…
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    MMA Germany
    Dec 20, 2021
    4 Minutes With Remerge’s Pan Katsukis: How You Can Drive Effective Marketing in a No-ID World

    4 Minutes With Remerge’s Pan Katsukis: How You Can Drive Effective ...

    With the arrival of the SKAdNetwork and the deprecation of identifiers, marketers are struggling to measure and optimize campaigns. Brands…
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    MMA Germany
    Nov 2, 2021
    How GenZ Audiences and AR Experiences Powered Snap’s 2020 Growth Spurt

    How GenZ Audiences and AR Experiences Powered Snap’s 2020 Growth Spurt

    Apps that foster human connection skyrocketed in 2020 — and Snapchat was no exception! But like the rest of the world, the Snap team had…
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    MMA Germany
    Jun 4, 2021
    Q&A: Multi-dimensional Customer-centricity with Carlos Yniguez, Chief Digital Officer at Jochen…

    Q&A: Multi-dimensional Customer-centricity with Carlos Yniguez, Chi...

    Customer-centricity isn’t a “one and done” prospect — rather it is an ongoing state of mind. That’s especially true when your customers…
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    MMA Germany
    May 31, 2021
    Q&A: Putting Banking Customers first in 2020 with Patrick Stal, the VP of Global Marketing at N26

    Q&A: Putting Banking Customers first in 2020 with Patrick Stal, the...

    2020 threw the traditional banking world into a whirlwind as they had to figure out how to provide basic services without contact. Luckily…
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    MMA Germany
    May 11, 2021
    Q&A: Customer-Centricity with Dorit Posdorf, Operating Partner Marketing, NuCom Group

    Q&A: Customer-Centricity with Dorit Posdorf, Operating Partner Mark...

    A truly customer-centric campaign is the Holy Grail of marketing — and like the Holy Grail, it remains elusive. That’s why we’re talking…
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    MMA Germany
    May 11, 2021
    Q&A: CX at the Center, with Christian Eckhardt, CEO & Co-Founder of Customlytics

    Q&A: CX at the Center, with Christian Eckhardt, CEO & Co-Founder of...

    Some of the biggest names in business have built their mega-successful companies on the map by putting the customer experience at the…
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    MMA Germany
    May 11, 2021
    Quantifying Your User Experience with Core Web Vitals

    Quantifying Your User Experience with Core Web Vitals

    Your digital experience can make or break your company — especially on the mobile web, where Google reports, 70% of people will abandon a…
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    MMA Germany
    Apr 14, 2021
    Reach Consumers Wherever They Are — FrieslandCampina and PLATFORM161

    Reach Consumers Wherever They Are — FrieslandCampina and PLATFORM161

    What do you do if you’re a consumer brand that usually reaches buyers in stores and then a global pandemic changes the way people shop…
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    MMA Germany
    Mar 17, 2021
    Stefanie Tannrath, CEO of Universal McCann Germany: Is Audience-First the New Mobile-First?

    Stefanie Tannrath, CEO of Universal McCann Germany: Is Audience-Fir...

    Mobile-first is going strong. We know this intuitively, just from looking at the world around us, and even though we know mobile ad spend…
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    MMA Germany
    Feb 18, 2021
    Adjust’s Gijsbert Pols: Marketers Can Get Measurable Results from the Streaming Revolution

    Adjust’s Gijsbert Pols: Marketers Can Get Measurable Results from t...

    Connected TV isn’t new. Whether you call it connected TV, OTT, or VOD, articles about cord-cutting have been making claims and predictions…
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    MMA Germany
    Jan 28, 2021
    Learn how to create a truly mobile-first experience

    Learn how to create a truly mobile-first experience

    Is mobile a channel or, well, just mobile?
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    MMA Germany
    Dec 2, 2020
    Crack the code on mobile video creatives with tips from the expert

    Crack the code on mobile video creatives with tips from the expert

    Mobile video is a must as increasingly mobile consumers embrace video — but getting the creative right to stand out from the noise can be…
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    MMA Germany
    Nov 16, 2020
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