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DMEXCO 2022 Highlights: Reimagining Music and Marketing with the Metaverse

DMEXCO 2022 Highlights: Reimagining Music and Marketing with the Metaverse

Music is an integral part of human culture. Expansions in VR and AI continue to question the bounds of human reality and what we can…
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4 Minutes With Mark Wächter aka Mr. Mobile: China and the Metaverse

4 Minutes With Mark Wächter aka Mr. Mobile: China and the Metaverse

To discuss the Mobile Tsunami in Asia’s mobile-first countries and the impact of the Metaverse on our day-to-day marketing activities, we…
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MMA Germany
4 Minutes with Google’s Tobias Kellner: How to Engage Users Whilst Respecting Their Privacy

4 Minutes with Google’s Tobias Kellner: How to Engage Users Whilst ...

As any smart marketer knows, a critical factor in attracting and retaining customers is earning their trust. In fact, according to the 2020…
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Mobile@DMEXCO — Second Screen, First Choice

Mobile@DMEXCO — Second Screen, First Choice

Author: Professor Dominik Matyka, Chief Advisor of DMEXCO
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MMA Germany
MMA Impact Germany: New Work Needs New Leadership Skills

MMA Impact Germany: New Work Needs New Leadership Skills

The world of business has been transformed through a rapidly diversifying workforce, the sweeping digitalisation of virtually every…
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MMA Germany
MMA Impact Germany: How to Get Social Commerce Right

MMA Impact Germany: How to Get Social Commerce Right

The rise of social commerce, accelerated by the pandemic, speaks to people’s desire for genuine experiences and connections, as well as the…
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MMA Germany
MMA Impact Germany: How to Future-Proof Your Marketing Organisation

MMA Impact Germany: How to Future-Proof Your Marketing Organisation

The pandemic and other chaotic global events have not only accelerated changes in how companies do business; they’ve also shifted consumer…
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MMA Germany
Advertising Trade Executive Stephanie Beer Joins MMA Germany as Country Director

Advertising Trade Executive Stephanie Beer Joins MMA Germany as Cou...

MMA Germany has begun a new phase of its growth and prominence as the leading association for mobile marketing in Germany, with the…
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MMA Germany
MMA IMPACT Germany Reveals Strategies for Modern Marketing Leaders and Organisations

MMA IMPACT Germany Reveals Strategies for Modern Marketing Leaders ...

The future of marketing in the DACH region and globally was on full display at MMA IMPACT Germany, an inspiring virtual conference that…
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MMA Germany
Lessons from DMEXCO: How to Drive Sales and Engagement Through Social Commerce

Lessons from DMEXCO: How to Drive Sales and Engagement Through Soci...

In some respects, success in social marketing depends on the traditional rules — delivering the right message to the right audience at the…
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MMA Germany
Lessons from DMEXCO: How Publishers and Advertisers Must Adapt to a Post-cookie World

Lessons from DMEXCO: How Publishers and Advertisers Must Adapt to a...

The advertising and publishing industries have been completely transformed by changes in consumer preferences, a shifting privacy…
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MMA Germany
4 Minutes With Mission Female’s Frederike Probert

4 Minutes With Mission Female’s Frederike Probert

For many women looking to advance their careers — it’s simply not enough to be good at your job. You also have to make yourself visible to…
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MMA Germany
4 Minutes With Remerge’s Pan Katsukis: How You Can Drive Effective Marketing in a No-ID World

4 Minutes With Remerge’s Pan Katsukis: How You Can Drive Effective ...

With the arrival of the SKAdNetwork and the deprecation of identifiers, marketers are struggling to measure and optimize campaigns. Brands…
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MMA Germany
How GenZ Audiences and AR Experiences Powered Snap’s 2020 Growth Spurt

How GenZ Audiences and AR Experiences Powered Snap’s 2020 Growth Spurt

Apps that foster human connection skyrocketed in 2020 — and Snapchat was no exception! But like the rest of the world, the Snap team had…
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MMA Germany
Q&A: Multi-dimensional Customer-centricity with Carlos Yniguez, Chief Digital Officer at Jochen…

Q&A: Multi-dimensional Customer-centricity with Carlos Yniguez, Chi...

Customer-centricity isn’t a “one and done” prospect — rather it is an ongoing state of mind. That’s especially true when your customers…
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Q&A: Putting Banking Customers first in 2020 with Patrick Stal, the VP of Global Marketing at N26

Q&A: Putting Banking Customers first in 2020 with Patrick Stal, the...

2020 threw the traditional banking world into a whirlwind as they had to figure out how to provide basic services without contact. Luckily…
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MMA Germany
Q&A: Customer-Centricity with Dorit Posdorf, Operating Partner Marketing, NuCom Group

Q&A: Customer-Centricity with Dorit Posdorf, Operating Partner Mark...

A truly customer-centric campaign is the Holy Grail of marketing — and like the Holy Grail, it remains elusive. That’s why we’re talking…
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MMA Germany
Q&A: CX at the Center, with Christian Eckhardt, CEO & Co-Founder of Customlytics

Q&A: CX at the Center, with Christian Eckhardt, CEO & Co-Founder of...

Some of the biggest names in business have built their mega-successful companies on the map by putting the customer experience at the…
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MMA Germany
Quantifying Your User Experience with Core Web Vitals

Quantifying Your User Experience with Core Web Vitals

Your digital experience can make or break your company — especially on the mobile web, where Google reports, 70% of people will abandon a…
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MMA Germany
Reach Consumers Wherever They Are — FrieslandCampina and PLATFORM161

Reach Consumers Wherever They Are — FrieslandCampina and PLATFORM161

What do you do if you’re a consumer brand that usually reaches buyers in stores and then a global pandemic changes the way people shop…
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MMA Germany
Stefanie Tannrath, CEO of Universal McCann Germany: Is Audience-First the New Mobile-First?

Stefanie Tannrath, CEO of Universal McCann Germany: Is Audience-Fir...

Mobile-first is going strong. We know this intuitively, just from looking at the world around us, and even though we know mobile ad spend…
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MMA Germany
Adjust’s Gijsbert Pols: Marketers Can Get Measurable Results from the Streaming Revolution

Adjust’s Gijsbert Pols: Marketers Can Get Measurable Results from t...

Connected TV isn’t new. Whether you call it connected TV, OTT, or VOD, articles about cord-cutting have been making claims and predictions…
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MMA Germany
Learn how to create a truly mobile-first experience

Learn how to create a truly mobile-first experience

Is mobile a channel or, well, just mobile?
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MMA Germany
Crack the code on mobile video creatives with tips from the expert

Crack the code on mobile video creatives with tips from the expert

Mobile video is a must as increasingly mobile consumers embrace video — but getting the creative right to stand out from the noise can be…
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MMA Germany
The Mobile Video Checklist: Best Practices and More for Marketers

The Mobile Video Checklist: Best Practices and More for Marketers

The research is clear — mobile video ads are becoming increasingly popular. The majority of digital video users consume videos on their…
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MMA Germany
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