Open in app
Sign inGet started
4 Minutes With Marene Arnold: Prioritising People In Your Products

4 Minutes With Marene Arnold: Prioritising People In Your Products

Memorable customer experiences and sustainability are two critical components to marketers’ success in 2023. MMA Germany’s Chief Content…
Go to the profile of MMA Germany
MMA Germany
Petal Ads champions a new mobile ad platform for advertisers, brand owners, developers and their…

Petal Ads champions a new mobile ad platform for advertisers, brand...

By Maria Ramiro
Go to the profile of MMA Germany
MMA Germany
4 Minutes With Mark Slade: Dispelling Myths About Mobile Gaming

4 Minutes With Mark Slade: Dispelling Myths About Mobile Gaming

It’s Mark Slade’s mission to bust myths about the mobile gaming industry. Mark, who brings his 15+ years of advertising experience to his…
Go to the profile of MMA Germany
MMA Germany
DMEXCO 2022: New Approaches To Data Pave Ways To Know Your Customers Better

DMEXCO 2022: New Approaches To Data Pave Ways To Know Your Customer...

Data can transform your company and enable growth of the organization — yet surveys show that only 12 percent of marketers are fully…
Go to the profile of MMA Germany
MMA Germany
DMEXCO 2022 Highlights: Reimagining Music and Marketing with the Metaverse

DMEXCO 2022 Highlights: Reimagining Music and Marketing with the Me...

Music is an integral part of human culture. Expansions in VR and AI continue to question the bounds of human reality and what we can…
Go to the profile of MMA Germany
MMA Germany
4 Minutes With Mark Wächter aka Mr. Mobile: China and the Metaverse

4 Minutes With Mark Wächter aka Mr. Mobile: China and the Metaverse

To discuss the Mobile Tsunami in Asia’s mobile-first countries and the impact of the Metaverse on our day-to-day marketing activities, we…
Go to the profile of MMA Germany
MMA Germany
4 Minutes with Google’s Tobias Kellner: How to Engage Users Whilst Respecting Their Privacy

4 Minutes with Google’s Tobias Kellner: How to Engage Users Whilst ...

As any smart marketer knows, a critical factor in attracting and retaining customers is earning their trust. In fact, according to the 2020…
Go to the profile of MMA Germany
MMA Germany
Mobile@DMEXCO — Second Screen, First Choice

Mobile@DMEXCO — Second Screen, First Choice

Author: Professor Dominik Matyka, Chief Advisor of DMEXCO
Go to the profile of MMA Germany
MMA Germany
MMA Impact Germany: New Work Needs New Leadership Skills

MMA Impact Germany: New Work Needs New Leadership Skills

The world of business has been transformed through a rapidly diversifying workforce, the sweeping digitalisation of virtually every…
Go to the profile of MMA Germany
MMA Germany
MMA Impact Germany: How to Get Social Commerce Right

MMA Impact Germany: How to Get Social Commerce Right

The rise of social commerce, accelerated by the pandemic, speaks to people’s desire for genuine experiences and connections, as well as the…
Go to the profile of MMA Germany
MMA Germany
MMA Impact Germany: How to Future-Proof Your Marketing Organisation

MMA Impact Germany: How to Future-Proof Your Marketing Organisation

The pandemic and other chaotic global events have not only accelerated changes in how companies do business; they’ve also shifted consumer…
Go to the profile of MMA Germany
MMA Germany
Advertising Trade Executive Stephanie Beer Joins MMA Germany as Country Director

Advertising Trade Executive Stephanie Beer Joins MMA Germany as Cou...

MMA Germany has begun a new phase of its growth and prominence as the leading association for mobile marketing in Germany, with the…
Go to the profile of MMA Germany
MMA Germany
MMA IMPACT Germany Reveals Strategies for Modern Marketing Leaders and Organisations

MMA IMPACT Germany Reveals Strategies for Modern Marketing Leaders ...

The future of marketing in the DACH region and globally was on full display at MMA IMPACT Germany, an inspiring virtual conference that…
Go to the profile of MMA Germany
MMA Germany
Lessons from DMEXCO: How to Drive Sales and Engagement Through Social Commerce

Lessons from DMEXCO: How to Drive Sales and Engagement Through Soci...

In some respects, success in social marketing depends on the traditional rules — delivering the right message to the right audience at the…
Go to the profile of MMA Germany
MMA Germany
Lessons from DMEXCO: How Publishers and Advertisers Must Adapt to a Post-cookie World

Lessons from DMEXCO: How Publishers and Advertisers Must Adapt to a...

The advertising and publishing industries have been completely transformed by changes in consumer preferences, a shifting privacy…
Go to the profile of MMA Germany
MMA Germany
4 Minutes With Mission Female’s Frederike Probert

4 Minutes With Mission Female’s Frederike Probert

For many women looking to advance their careers — it’s simply not enough to be good at your job. You also have to make yourself visible to…
Go to the profile of MMA Germany
MMA Germany
4 Minutes With Remerge’s Pan Katsukis: How You Can Drive Effective Marketing in a No-ID World

4 Minutes With Remerge’s Pan Katsukis: How You Can Drive Effective ...

With the arrival of the SKAdNetwork and the deprecation of identifiers, marketers are struggling to measure and optimize campaigns. Brands…
Go to the profile of MMA Germany
MMA Germany
How GenZ Audiences and AR Experiences Powered Snap’s 2020 Growth Spurt

How GenZ Audiences and AR Experiences Powered Snap’s 2020 Growth Spurt

Apps that foster human connection skyrocketed in 2020 — and Snapchat was no exception! But like the rest of the world, the Snap team had…
Go to the profile of MMA Germany
MMA Germany
Q&A: Multi-dimensional Customer-centricity with Carlos Yniguez, Chief Digital Officer at Jochen…

Q&A: Multi-dimensional Customer-centricity with Carlos Yniguez, Chi...

Customer-centricity isn’t a “one and done” prospect — rather it is an ongoing state of mind. That’s especially true when your customers…
Go to the profile of MMA Germany
MMA Germany
Q&A: Putting Banking Customers first in 2020 with Patrick Stal, the VP of Global Marketing at N26

Q&A: Putting Banking Customers first in 2020 with Patrick Stal, the...

2020 threw the traditional banking world into a whirlwind as they had to figure out how to provide basic services without contact. Luckily…
Go to the profile of MMA Germany
MMA Germany
Q&A: Customer-Centricity with Dorit Posdorf, Operating Partner Marketing, NuCom Group

Q&A: Customer-Centricity with Dorit Posdorf, Operating Partner Mark...

A truly customer-centric campaign is the Holy Grail of marketing — and like the Holy Grail, it remains elusive. That’s why we’re talking…
Go to the profile of MMA Germany
MMA Germany
Q&A: CX at the Center, with Christian Eckhardt, CEO & Co-Founder of Customlytics

Q&A: CX at the Center, with Christian Eckhardt, CEO & Co-Founder of...

Some of the biggest names in business have built their mega-successful companies on the map by putting the customer experience at the…
Go to the profile of MMA Germany
MMA Germany
Quantifying Your User Experience with Core Web Vitals

Quantifying Your User Experience with Core Web Vitals

Your digital experience can make or break your company — especially on the mobile web, where Google reports, 70% of people will abandon a…
Go to the profile of MMA Germany
MMA Germany
Reach Consumers Wherever They Are — FrieslandCampina and PLATFORM161

Reach Consumers Wherever They Are — FrieslandCampina and PLATFORM161

What do you do if you’re a consumer brand that usually reaches buyers in stores and then a global pandemic changes the way people shop…
Go to the profile of MMA Germany
MMA Germany
Stefanie Tannrath, CEO of Universal McCann Germany: Is Audience-First the New Mobile-First?

Stefanie Tannrath, CEO of Universal McCann Germany: Is Audience-Fir...

Mobile-first is going strong. We know this intuitively, just from looking at the world around us, and even though we know mobile ad spend…
Go to the profile of MMA Germany
MMA Germany
About MMA GermanyLatest StoriesArchiveAbout MediumTermsPrivacy