Architecting Mobile Apps with (B)VIPER Modules.

A structured engineering approach for big mobile apps.

HOW MOBILE IS EMPOWERING AIRLINES TO DRIVE ANCILLARY REVENUES

With global mobile penetration reaching 100% at the end of 20151, over 75% of online travel search expected to come from mobile in 20162 and circa 34% of total global ecommerce coming from mobile3, it’s easy to see why…

Contextually researching the airport experience

How Travel Brands Can Make Micro-Moments Count

By Eric Booth, Product Marketing Manager at MTT

According to Thomas Husson and Analyst for Forrester ‘mobile is the most disruptive change to consumer behaviour in years1’. Today’s ultra-connected travellers expect to be…

40 APP MOMENTS IN TRAVEL TO MARK APPLE’S 40TH ANNIVERSARY

“It was forty years ago today, that Sgt. Pepper…”

MONEY-CAN’T-BUY’ PROMOTION OF YOUR APP — HOW TO GET FEATURED ON THE APP STORE

At MTT, our airline and TMC apps have reached the number one spot in the App Store Travel Category in 78 countries to date and have been prominently promoted in the App Store almost 700 times in…

Making Mobile more Relevant to the Millennial Business Traveller — the Rise of BOTs and Virtual Agents

By Eric Booth, Product Marketing Manager at Travelport Digital

FROM FLIGHT BOOKINGS ON A NOKIA N80 TO GATE UPDATES ON APPLE WATCH — WHAT’S NEXT IN MOBILE TRAVEL?

MTT is 10 years old today and WHAT a difference a decade makes!

THE ROLE OF MOBILE ENGAGEMENT IN DRIVING CUSTOMER LOYALTY

With research in the US indicating that mobile now represents over 65 percent of all digital media time1, we’re no longer at the point where we ask whether mobile engagement is important, we just know it is! With the average…

Marketing your App

By Brendan Bourke, Pre-Sales Consultant at MTT

Build it and they will come? If only it was that easy! Getting a great app to market is the first step, making sure that your customers find and download your app needs investment and effort to ensure you get the engagement…