Is there too much to know to be an effective designer?

Data Analytics for Design Thinking

It can be tempting at times to see Design Thinking almost as something that happens by accident…

Fear and Loathing in Design Strategy

The biggest barrier to design strategy is fear. The design process is unfamiliar, and it’s…

Designing Products or Designing Ideas: Which Has More Value?

Design Futures: May 2021

Do you live to work — or work to live? What do you value? Where are there…

Replace Bank Speak with Human Speak

Are we innovating in the wrong direction? It’s our job as…

Video Series: Qualitative Design Research

Design research is about spending time with real people and using their experiences as…

Design Futures: March 2021

Education used to set the pace for industry. Along the line the tables…

Submit Your Work to Perspectives on Design

Submit written or design-focused pieces for Modernist…

Design Futures: April 2021

Vaccines are ramping up & many things are returning to “normal.” Let’s use…