How to Use the Product/Market Fit Canvas in Your App Development

Every startup goes through a number of stages in its development. In business terminology, the most essential stages of a startup’s development can be described as the following:

How to Get the First 5 Thousand Users for Your Dating App

Gaining a critical mass of users is the paramount challenge for startups. Gaining users is doubly problematic when you’re launching a platform that relies on user-generated content.

How to Conduct Your Competitor’s App Audit

Business-savvy people know that before they invest in developing and launching a new product they should thoroughly analyze the market and study their competitors. Unfortunately, a lot of startups rush through their initial research — or even skip it…

How to Write App Descriptions That Sell

You need to write down why people should bother downloading your app before you even start building it. An app description is an app store optimized product definition. It greatly influences your product’s success.

Top Techniques for Creating Excellent App Store Screenshots

App store screenshots are among the main factors that drive app downloads. If you can draw attention to your app with five images, then you have a greater chance of seeing your app in the top charts.

When Mobile App A/B Testing Gives Really Valuable Results

Everyone seems to be obsessed with A/B testing these days. We constantly see advice about testing different button colors, testing variations of shopping cart icon overlays, trying new calls to action on your landing page, and so…

Learn These 4 Lessons or Your App Will Fail

Taking a new project to market always involves risks.

Nearly 90 percent of tech startups fail. There are many reasons why mobile startups fail: sometimes they fail because there is little demand for their product; sometimes they…

How to Market and Promote Your App with Facebook SDK

Facebook’s Software Development Kit (SDK) offers a package of eight tools that can enhance your app’s functionality, share in-app content with friends, promote your app and drive installs, and even monetize your app with Facebook ads.