A new algorithm to create customer journey maps

When using a service — e.g. navigating a website, purchasing a mobile phone bundle, calling a support center — customers take a series of steps.

Optimizing online video apps: learnings from FIFA 2018 World Cup OTT (Part 1)

AI: 4 ways it can help a pay-TV provider

Artificial intelligence means applying data science and machine learning algorithms to a large amount of data, in order to enable machines to perform intelligent…

Optimizing online video apps: learnings from the FIFA World Cup (Part 2)

Maximising the success of social media video channel

The widespread adoption of broadband internet, white-label OTT platforms and social media provide an inexpensive way to publish videos, giving content…

Pay-TV providers: finding a way forward in a shifting context

Let’s look at how pay-TV providers can address recent changes in their industry and learn from their OTT rivals, making better use of data and…

A GDPR primer for broadcasters

The European Union’s General Data Protection Regulation (GDPR) came into force in May 2018, to much fanfare. Here’s a quick look at what it means for the way that…

A Game-Changer for the Pay-TV Market

Data and artificial intelligence (AI) have the potential to improve performance all along the TV value chain.

AI and marketing: the benefits for a pay-TV provider

Pay-TV providers can use AI to personalize their marketing campaigns, resulting in greater conversion than using segment-based marketing. Some types…

How to do Personalized Marketing in 10 Steps

This checklist is designed to help pay-TV providers take a data-driven approach to marketing.