Why Netflix’s Advertising Is Worth Your Attention

For the first decade and a half of its existence, Netflix’s reputation as an advertiser was that of a brand focused much more on substance than on style.

How Thought Catalog Built A Site Millennials Actually Want To Read

What started as an afterthought has become a core tenet of web publication Thought Catalog’s success.

Founded in 2010 by Chris Lavergne, a writer who was struggling to get published in…

The 8 Official Mobile Native Ad Types Have Arrived

Now that native advertising is a $21 billion industry, it’s time to get specific and define what we’re actually talking about.

A new set of guidelines will give native advertising some much-needed direction — and…

How Variety Maintains Its Influence On The Hollywood Elite

Variety was founded as a weekly print magazine in 1905 with the purpose of keeping tabs on the U.S. vaudeville and theater industries.

The Importance Of CNN In The Age Of Snapchat

It’s hard to think of a traditional media outlet more perfectly positioned to transition to the digital age than CNN.

When it launched in 1980 as the first ever television station dedicated entirely to news, the cable network…