Since 2007, the media industry has witnessed the evolution of the supply side platform (SSP) from a software for optimizing online ad sales to a full-stack revenue solution.
Editor’s note: This is a guest post from Melanie Deziel, creative strategist for Time Inc.’s native advertising and editorial…
In the past, when brands reached out to agencies for marketing help, typically they wanted assistance with their blog strategy, social media posts, email newsletters, and video copy. Now, they’re launching…
The recent release of iOS 9 brought to life a major concern digital publishers have been fearing over the last few months: mobile ad blocking.
It should come as no surprise that the first five seconds of online videos have a strong influence on a person’s likelihood to complete the video.
Millennial moms are a prized target. They are the primary decision-makers in their households, and they have a massive amount of purchasing power — $170 billion to be precise, according to comScore.