Publishers embraced native advertising in a big way in 2015 as evidenced by a 518 percent growth in direct sold impressions run through Sharethrough For Publishers.
At the end of 2014, we made a few predictions about where native advertising would go in 2015.
We predicted that… • Brands would go mobile-first on content creation • Content…
A product designer San Francisco’s Tradecraft recently wrote an in-depth piece about the dilemmas of designing for publishing.
The author, May Wang, points out something she’s learned while working with a native…
“While the amount of attention people are willing to give to media and the Internet in general has skyrocketed — largely due to having a screen and connection with them everywhere — it eventually is finite.”