The following article was originally published on AdExchanger.

Although programmatic advertising is approaching critical mass, the industry has failed to standardize auction pricing, and the debate continues over…

This article was originally published on the Jounce Media website

Last week’s announcement that Facebook will be shutting down Facebook Exchange (FBX), its RTB ad exchange, closes an important chapter in the programmatic advertising history…

Before last year’s update to the OpenRTB protocols set out the tradable components for real time bidding on native inventory, native…

Native advertising is experiencing meteoric growth. Business Insider projects that spending on native advertising in the U.S. will surge…