Doing a Kaggle competition from start to end

Doing a Kaggle competition for a newbie to machine learning might seem like an…

Model evaluation and selection: AI Saturdays Nairobi

When creating models in machine learning the key question is what algorithm should i choose and why? How do i know that it is performing well? What are the key metrics to know that my model is giving me the desired results? These were the…

How Customer Engagement Data Influences Customer Retention

The most fundamental thing for any business is to generate revenue consistently. One of the ways to do so is by retaining the customers you already have. It is far much easier and cost effective to maintain the customers you…

Customer Retention

Customer retention refers to the activities and actions that companies and organisations take to reduce the number of…

Levarage on data to build the next killer product

B2B sales and marketing

B2B stands for (Business to Business), whereby a business has created a solution that it sells to other businesses or…

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How to get started with retention analytics

No matter how you look at it, customer retention is critical — particularly for B2B companies