Model evaluation and selection: AI Saturdays Nairobi

When creating models in machine learning the key question is what algorithm should i choose and why? How do i know that it is performing well? What are the key metrics to know that my model is giving me the desired results? These were the…

How Customer Engagement Data Influences Customer Retention

The most fundamental thing for any business is to generate revenue consistently. One of the ways to do so is by retaining the customers you already have. It is far much easier and cost effective to maintain the customers you…

B2B sales and marketing

B2B stands for (Business to Business), whereby a business has created a solution that it sells to other businesses or…

Nestmetrics Analytics

How to get started with retention analytics

No matter how you look at it, customer retention is critical — particularly for B2B companies

Customer Engagement

This is the process of creating an emotional connection with your customers by encouraging them to share and interact with…

Track user events in Nestmetric

Nestmetric is our analytics platform of choice for this post, currently the most solid analytics software for customer retention. This Guide will walk you through what events you should track using Nestmetric to be used for customer retention. You can send Nestmetric any…