NEU THINKING

Spam is a luxury brand

In need of a last minute christmas gift? How about Spam as a luxurious stocking filler?

The Culture is Everything

I recently saw this post floating around on LinkedIn and want to share some thoughts.

Ambitions of a Lifestyle Brand

What are the opportunities in your customer’s life?

Scratch an itch

My office building is managed by factor which… could do better. If we have an issue the flow generally goes:

Notice an issue →
Email Factor to let them know about the issue →
Forget about it for 3 weeks →
See the issue again and get annoyed that it’s not been fixed →
Email…

The Science of Social

Tweet This

Quiet is the new loud

Being loud in a noisy market place doesn’t necessarily help long term business. Being able to thrive by being quiet…

Learning through shipping

With Snapchat recently announcing an incredible IPO. I’m sure there are executives across the globe ordering teams…

Commercial questions for developing high-growth products

A great product might not make a great business. Holding back on selling to customers can skew the ideas of what business a product is actually in.

How to define the first market segment for your product

Startups and new products have limited resources so the use of cash, time and team has to be focused. Whilst you want to be in a big market, it’s impossible to be big from day one. You need to know where to start, where you can…