Top stories published by New Markets Insights in 2012

“First mover advantage” is a well-worn business maxim, yet too often it leads to futile efforts in a market not yet ready to support profitable enterprises. “Fast follower” is a rival maxim, yet it can lead to companies missing…

New Markets Advisors in New Markets Insights

Jul 4, 2012

How to Launch a Disruptive Innovation

Creators of disruptive innovations are frequently seized by the power of their idea. They envision all that it can become and the transformative effect that their innovation will have. Unfortunately, their zeal can blind them to the need for walking customers…

New Markets Advisors in New Markets Insights

Feb 23, 2012

Four Hard Choices for Wireless Networks

In a prior life, I had a happy existence as an executive for a wireless network. Growth was stunning, profit margins were excellent, and the party showed few signs of ending. Today the industry faces vastly different prospects. Cash flows are still strong but…

New Markets Advisors in New Markets Insights

Feb 7, 2012

How to Put “Jobs to be Done” into Practice

In 2003, Clayton Christensen popularized an idea that he believes will be as transformative as his the concept he termed “disruptive innovation”. The idea — not yet as well known as disruptive innovation, but profoundly powerful — was stunningly simple…

New Markets Advisors in New Markets Insights

Feb 20, 2012

New Markets’ Venture Yowzit Leading African Market

Johannesburg-based Yowzit has become Africa’s leading Internet site for local ratings and has extended its reach into over 200 ratings categories.

Read the story here.

Learn more about innovative strategies in practice at www.newmarketsadvisors.com!

New Markets Advisors in New Markets Insights

Feb 1, 2012

Market Entry Through Creating a New Category: Fiat’s Model

Fiat’s return to the United States has been preordained since the company took control of Chrysler in 2009. Yet the way it chose to enter the U.S. was far from certain, and its path speaks volumes about the perils and potential…

New Markets Advisors in New Markets Insights

Feb 7, 2012

Finding Foothold Markets to Jump-start Growth

Some of the greatest business success stories have started out in tiny markets. “Foothold” markets enable companies to target efforts narrowly, create solutions quickly, and adjust approaches rapidly. Yet targeting footholds runs counter to the…

New Markets Advisors in New Markets Insights

Apr 17, 2012

The Business Model Disrupting Apple

Apple — famed for its engineering and marketing — is less renowned for its innovative business models. Historically that wasn’t a problem; the company sold high volumes of a small number of products that were ingeniously engineered but not very expensive to build. It…

New Markets Advisors in New Markets Insights

Mar 9, 2012

Where Are Healthcare’s “Economic Customers”?

Reframing markets is hard. Companies that may have succeeded with the same basic strategy for decades have a tough time re-defining where they play when their core business starts commoditizing. An even more difficult challenge is orienting the firm…

New Markets Advisors in New Markets Insights

Apr 24, 2012

How to Handle Corruption in Emerging Markets

The fallout from Wal-Mart’s corruption scandal in Mexico — $20 billion in market value lost in 2 days — illustrates the perils of navigating foreign business practices poorly. Too often, advice about corruption in emerging markets comes in extreme…

2011

2013

These were the top 10 stories published by New Markets Insights in 2012. You can also dive into monthly archives for 2012 by using the calendar at the top of this page.

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We are: Innovation strategy experts • Seasoned market researchers who put Jobs to be Done theory into practice • Award-winning authors of action-oriented books. This is what we’re thinking about.

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