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We are: Innovation strategy experts • Seasoned market researchers who put Jobs to be Done theory into practice • Award-winning authors of action-oriented books. This is what we’re thinking about.
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Management
Dave Farber
in
New Markets Insights
Apr 30, 2019
Three Ways to Get Buy-in for Unsexy Projects
Every manager in the corporate world has a wishlist of projects that have been…
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Dave Farber
in
New Markets Insights
May 2, 2017
What Top Beverage Executives Are Saying About How to Build a Brand
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52