If you’re just getting started with MailChimp, you probably have some email addresses that you shouldn’t send to any longer — those…
According to a report by DMA, 77% of ROI from email campaigns comes from segmented, targeted and triggered campaigns. If that’s the…
It isn’t uncommon for 50% of a lists members to be inactive. But if you can reengage 20%, even 10% of those inactive members, the…
One of the handier features of MailChimp is the ability to integrate with many of the common social platforms to grow your mailing…
Usually in this space we focus on Big Picture issues. This week, we’re looking at something much more practical: email subject lines. We all know intuitively that there are things we can do with those subject lines to make it…