A news story or feature article published by the right media outlet can have a massive impact on your business — good or bad. After all, most reputable…
Congratulations! You made sure that reporters can reach you, you strategized reasons for them to want to talk with you, and now…
Reporters absolutely love real thought leaders: smart people who offer surprising and useful insights. But true leadership is quite hard to find. If you make it…
The most persuasive kind of publicity is media coverage. Free media is more valuable than almost any kind of marketing, except word of mouth, because it lets you tell the…