Apathy isn’t a failure of the people, it’s a failure of our party to reach them.
To harness interest from the newly-curious, candidates should borrow tactics from brands who understand audience engagement.
Progressive candidates can lead newcomers further into civic engagement by delivering value, demystifying the process, and ditching past assumptions.
We sat down with Issue Voter creator, Maria Yuan, to learn more about her new transparency tool that allows everyone to play along with their reps from home.