All stories published by Next Practice on October 04, 2015

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All Stories published by Next Practice on October 04, 2015

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2015

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Contagious in Next Practice

Oct 4, 2015

The Search for Micro-Moments

Brands have less time than ever to engage with consumers as they dip in and out of their mobiles. Jon Hook, VP, advertising strategy at mobile app developers, Phunware, explains how the move to micro-moments is transforming brands’ relationships with consumers

Power To The People

Joost Nauta, co-founder and CEO of IMA, on how brands can best work with influencers to increase their reputation, consideration and return on investment

Influencers — people with a certain stature, knowledge or authority — can have a large impact on purchase…