A memo to clients for the creative year ahead from Arif Haq - Contagious Insider’s creative capabilities lead
Contagious editor Alex Jenkins puts his neck on the line.
A new set of challengers — many with familiar names — are architecting a new golden era of creativity, that is backed by data rather than media sales.
One of the most hated and ineffective advertising mediums of them all — the pre-roll — could just help us nail creative problems in the future, says Contagious’ Patrick Jeffrey
Shane Atchison, Global CEO of Possible, on how brands can take advantage of Amazon’s many opportunities
Russell Norris, copy director at R/GA London, argues that UX copy is the most important of the marketing journey.
Chris Baréz-Brown, founder of creative leadership company, Upping Your Elvis, about creating the conditions for brilliance within marketing departments
Fara Darvill, head of marketing communications, Conran Design Group, on the stratification of luxury brands
These were the top 10 stories published by Next Practice; you can also dive into yearly archives: 2014, 2015, 2016, and 2017.