Top stories published by Next Practice in 2016

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Top Stories published by Next Practice in 2016

2016

June

October

Contagious in Next Practice

May 23, 2016

Why Your Marketing Should be More Like Car2Go

Forget Uber: Contagious Insider’s Chris Barth posits that the Smart Car-sharing startup is the brand to watch

Contagious in Next Practice

Mar 1, 2016

Are we heading for a new, grey-tinged golden age of creativity?

A new set of challengers — many with familiar names — are architecting a new golden era of creativity, that is backed by data rather than media sales.

1 response

Contagious in Next Practice

Jul 21, 2016

Why Every Brand Needs an Amazon Strategy

Shane Atchison, Global CEO of Possible, on how brands can take advantage of Amazon’s many opportunities

Contagious in Next Practice

Dec 12, 2016

The Great Luxury Divide

Fara Darvill, head of marketing communications, Conran Design Group, on the stratification of luxury brands

Contagious in Next Practice

Feb 16, 2016

The Five Second Rule

One of the most hated and ineffective advertising mediums of them all — the pre-roll — could just help us nail creative problems in the future, says Contagious’ Patrick Jeffrey

1 response

Contagious in Next Practice

Nov 22, 2016

The Copy Behind The Copy

Russell Norris, copy director at R/GA London, argues that UX copy is the most important of the marketing journey.

1 response

Contagious in Next Practice

Nov 30, 2016

Goodbye Weekend & Kennedy?

Could an agency maintain its level of service and quality of product while encouraging staff to work 40 hour weeks? Some six months after beginning its trial, Contagious writer James Swift finds that W&K thinks so.

Contagious in Next Practice

Jan 25, 2016

Taste the Feeling

Contagious Insider’s Arif Haq pops a tab on Coke’s strategic shift.

5 responses

Contagious in Next Practice

Jan 25, 2016

Branding: The Time Is Now

Uri Baruchin, head of strategy at The Partners, shares his three tips for entrepreneurs working on branding, in order to reap the benefits of strategic design thinking.

Contagious in Next Practice

May 3, 2016

How to Brief for the Unknowable

Contagious’ Nick Parish asked some unconventional sources for their opinions on briefing

These were the top 10 stories published by Next Practice in 2016. You can also dive into monthly archives for 2016 by using the calendar at the top of this page.

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Next Practice

A publication from Contagious considering changes in culture and technology, and their impact on the marketing industry. Featuring original contributions from Contagious, our friends and partners.

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