Open in app
Sign inGet started
Go to the profile of Nitty Gritty
Nitty Gritty in Nitty Gritty

The Rifeness of The Rip-Off

We’ve seen it time and time again with big brands like Zara, Jeremy Scott…

Read more…
Go to the profile of Nitty Gritty
Nitty Gritty in Nitty Gritty

Product-Free Pop Ups

What would a product-free marketing event look like? Better yet, what would it feel like?

Life Coach, the interactive pop-up launched in June 2018 in NYC, created by luxury designer label Coach, is a Coney Island-esque world offering psychic sessions, astrology…

Read more…
Go to the profile of Nitty Gritty
Nitty Gritty in Nitty Gritty

You See Me Scrollin’: IGTV

Millennials are watching less actual TV than ever in favour of mobile video, with an estimated 47% of the…

Read more…
Go to the profile of Nitty Gritty
Nitty Gritty in Nitty Gritty

The Business of Virtuosity

Things that fall under the purview of ‘woo woo’ are popular right now, and you have probably encountered more popular interest in things like astrology, crystals, and spiritual beliefs that are akin to ‘The Secret.’

Read more…
Go to the profile of Nitty Gritty
Nitty Gritty in Nitty Gritty

How Much Is An Influencer Worth?

It’s become well known in the marketing world that social media…

Read more…
Go to the profile of Kat Gabrielle
Kat Gabrielle in Nitty Gritty

The power of the ‘like’

Instagram is now hiding the number of ‘likes’ on images posted on the network from Australian users. According to Facebook this move is an…

Read more…
Go to the profile of Nitty Gritty
Nitty Gritty in Nitty Gritty

Outreach: More than a Mention. Why you should consider influencer content.

Read more…
Go to the profile of Nitty Gritty
Nitty Gritty in Nitty Gritty

Niche and Engaged Micro-Influencers

Word of mouth is king, and the good news is that at the moment…

Read more…
Go to the profile of Nitty Gritty
Nitty Gritty in Nitty Gritty

Loyalty Is Lucrative

As the old adage goes, a bird in the hand is worth two in the bush — or six to…

Read more…
Go to the profile of Nitty Gritty
Nitty Gritty in Nitty Gritty

Nurturing Nuance: Why the future of UGC isn’t just imagery

In the last nine years, Instagram has had a hand in shaping society in pivotal ways. Some good (intersectional memes, providing a platform for marginalised voices and artists) and some not-so-good (the ‘like economy’ and…

Read more…
About
Nitty Gritty
Nitty Gritty
Strategy, Content + Outreach agency in Melbourne, Australia.
More information
Followers
4
Elsewhere