Archive of stories published by OMERS Ventures

Redefining a category: our investment in Lick

I spent most of my 20s as a co-founder of a startup drinks brand, Firefly. We hoped the time was right (in 2003) for a new “category” of natural, functional beverages — a “healthy alternative to Red Bull”, if you will. The company was a modest…

These were the top 10 stories published by OMERS Ventures; you can also dive into yearly archives: 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, and 2024.