Stage 1: Business Research

Kick-off meeting & Stakeholder interviews

Events that will help the team start the project as efficiently as possible (come to the same vision and understanding…

Stage 1: Business Research

Preparatory & Secondary research (Desk research)

A perfect way to gather important info about a client’s industry and find existing research that will help you…

Stage 1: Business Research

Business process model and notation 2.0+ (BPMN)

Stage 2: User Research

Empathy mapping (uncovering insights & identifying needs)

The empathy map allows us to summarize the results of the research after interviews with users, as well as…

Stage 2: User Research

User personas

This is an image of our target audience of the product, united by common behavioral factors, goals, and motives. The user persona is based on real user…

Stage 2: User Research

User interviews (based on proto-persona) & Hypothesis

Stage 2: User Research

Point of view (POV) - Problem statement & How might we (HMW) questions

This is one of the main stages of Design thinking, which will indicate the problems that your…

Stage 1: Business Research

Benchmarking & Competitive analysis

A process to help you find and evaluate direct and indirect competitors to gain a complete understanding of their strengths…

Stage 1: Business Research

SWOT analysis

An analysis applied to strategic planning that identifies strengths and weaknesses, as well as opportunities and threats.

Stage 2: User Research

Focus groups

One of the most important marketing tools for…