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Top Stories published by OTAKOYI in 2022
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2022
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Yaroslav Zhmykhov
in
OTAKOYI
Mar 18, 2022
Stage 2: User Research
Empathy mapping (u
ncovering insights & identifying needs)
The empathy map allows us to summarize the results of the research after interviews with users, as well as…
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428
Yaroslav Zhmykhov
in
OTAKOYI
Feb 7, 2022
Stage 2: User Research
User personas
This is an image of our target audience of the product, united by common behavioral factors, goals, and motives. The user persona is based on real user…
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500
Yaroslav Zhmykhov
in
OTAKOYI
Apr 28, 2022
Stage 2: User Research
Point of view (POV) - Problem statement & How might we (HMW) questions
This is one of the main stages of Design thinking, which will indicate the problems that your…
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587
Yaroslav Zhmykhov
in
OTAKOYI
Feb 2, 2022
Stage 2: User Research
Focus groups
One of the most important marketing tools for…
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362
Yaroslav Zhmykhov
in
OTAKOYI
Feb 2, 2022
Stage 2: User Research
Surveys
This low-cost, reasonably fast, and practical research method will allow you to obtain quantitative and qualitative data about potential or existing users.
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362
OTAKOYI Design Team
in
OTAKOYI
Sep 2, 2022
Stage 1: Business Research
Business model canvas (BMC)
A strategic tool for describing…
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50
2021
About
OTAKOYI
OTAKOYI team consists of perfectionists and open-minded people. We know how to make the best decisions and are able to put our experience to work for you. Radical honesty is one of our key values we practice whilst working with our clients.
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Business Model Canvas
Survey Research
Survey Methodology
User Research
Online Surveys
Surveys
Focus Group Discussion
Group Interview
User Interviews
Focus Group Research
Editors
OTAKOYI Design Team