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Stage 1: Business research
Stage 2: User research
Tagged in
User Research
OTAKOYI
OTAKOYI team consists of perfectionists and open-minded people. We know how to make the best decisions and are able to put our experience to work for you. Radical honesty is one of our key values we practice whilst working with our clients.
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User Research
Yaroslav Zhmykhov
in
OTAKOYI
Mar 18, 2022
Stage 2: User Research
Empathy mapping (u
ncovering insights & identifying needs)
The empathy map allows us to summarize the results of the research after interviews with users, as well as…
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428
Yaroslav Zhmykhov
in
OTAKOYI
Feb 7, 2022
Stage 2: User Research
User personas
This is an image of our target audience of the product, united by common behavioral factors, goals, and motives. The user persona is based on real user…
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500
Yaroslav Zhmykhov
in
OTAKOYI
Feb 2, 2022
Stage 2: User Research
Surveys
This low-cost, reasonably fast, and practical research method will allow you to obtain quantitative and qualitative data about potential or existing users.
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362
Yaroslav Zhmykhov
in
OTAKOYI
Dec 15, 2021
Stage 2: User Research
User interviews (based on proto-persona) & Hypothesis
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316