OTAKOYI
How to find the right audience? How to create a smart solution to a popular problem? How to make people love your product? You can find answers to these questions in this blog. Follow me, and you’ll learn everything you need to know about UX
Point of view (POV) - Problem statement & How might we (HMW) questions
Point of view (POV) - Problem statement & How might we (HMW) questions
This is one of the main stages of Design thinking, which will indicate the problems that your users want you to solve with your design.
Empathy mapping (uncovering insights & identifying needs)
Empathy mapping (uncovering insights & identifying needs)
An empathy map will help you summarize the results (information) after user interviews, and it will also help you identify common …
User personas
User personas
The representational part of the target audience of the product. Has common behaviors, goals, and motivations and is based on real user…
Surveys
Surveys
This low-cost, reasonably fast, and practical research method will allow you to obtain quantitative and qualitative data about potential …
User interviews (based on proto-persona) & Hypothesis
User interviews (based on proto-persona) & Hypothesis
The interview (one of the main UX research methods) is based on open-ended questions, and answers the question ‘Why’ and is also a…
Business process model and notation 2.0+ (BPMN)
Business process model and notation 2.0+ (BPMN)
BPMN is a system of symbols for modeling business processes, which allows you to illustrate the business for a team or client and validate…
SWOT analysis
SWOT analysis
An analysis applied to strategic planning that identifies strengths and weaknesses, as well as opportunities and threats.
Competitive analysis
Competitive analysis
A process that will help evaluate direct and indirect competitors to gain a complete understanding of their strengths and weaknesses …
Business model canvas (BMC)
Business model canvas (BMC)
A strategic tool for describing the business model of new or existing businesses.