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OTAKOYI

OTAKOYI team consists of perfectionists and open-minded people. We know how to make the best decisions and are able to put our experience to work for you. Radical honesty is one of our key values we practice whilst working with our clients.

  • Stage 1: Business research
  • Stage 2: User research
  • Business model canvas (BMC)

    Business model canvas (BMC)

    A strategic tool for describing the business model of a new or existing offline business.
    Go to the profile of OTAKOYI Design Team
    OTAKOYI Design Team
    Sep 2, 2022
    Point of view (POV) - Problem statement & How might we (HMW) questions

    Point of view (POV) - Problem statement & How might we (HMW) questions

    This is one of the main stages of Design thinking, which will indicate the problems that your users want you to solve with your design.
    Go to the profile of Yaroslav Zhmykhov 🇺🇦
    Yaroslav Zhmykhov 🇺🇦
    Apr 28, 2022
    Empathy mapping (uncovering insights & identifying needs)

    Empathy mapping (uncovering insights & identifying needs)

    The empathy map allows us to summarize the results of the research after interviews with users, as well as to identify common patterns …
    Go to the profile of Yaroslav Zhmykhov 🇺🇦
    Yaroslav Zhmykhov 🇺🇦
    Mar 18, 2022
    User personas

    User personas

    This is an image of our target audience of the product, united by common behavioral factors, goals, and motives.
    Go to the profile of Yaroslav Zhmykhov 🇺🇦
    Yaroslav Zhmykhov 🇺🇦
    Feb 7, 2022
    Surveys

    Surveys

    This low-cost, reasonably fast, and practical research method will allow you to obtain quantitative and qualitative data about potential …
    Go to the profile of Yaroslav Zhmykhov 🇺🇦
    Yaroslav Zhmykhov 🇺🇦
    Feb 2, 2022
    Focus groups

    Focus groups

    One of the most important marketing tools for researching user needs.
    Go to the profile of Yaroslav Zhmykhov 🇺🇦
    Yaroslav Zhmykhov 🇺🇦
    Feb 2, 2022
    User interviews (based on proto-persona) & Hypothesis

    User interviews (based on proto-persona) & Hypothesis

    The interview (one of the main UX research methods) is based on open-ended questions, and answers the question ‘Why’ and is also a…
    Go to the profile of Yaroslav Zhmykhov 🇺🇦
    Yaroslav Zhmykhov 🇺🇦
    Dec 15, 2021
    Business process model and notation 2.0+ (BPMN)

    Business process model and notation 2.0+ (BPMN)

    BPMN is a system of symbols for modeling business processes, which allows you to illustrate the business for a team or client and validate…
    Go to the profile of Yaroslav Zhmykhov 🇺🇦
    Yaroslav Zhmykhov 🇺🇦
    Nov 28, 2021
    SWOT analysis

    SWOT analysis

    An analysis applied to strategic planning that identifies strengths and weaknesses, as well as opportunities and threats.
    Go to the profile of Yaroslav Zhmykhov 🇺🇦
    Yaroslav Zhmykhov 🇺🇦
    Nov 7, 2021
    Benchmarking & Competitive analysis

    Benchmarking & Competitive analysis

    A process to help you find and evaluate direct and indirect competitors to gain a complete understanding of their strengths and weaknesses.
    Go to the profile of Yaroslav Zhmykhov 🇺🇦
    Yaroslav Zhmykhov 🇺🇦
    Oct 26, 2021
    Kick-off meeting & Stakeholder interviews

    Kick-off meeting & Stakeholder interviews

    Events that will help the team start the project as efficiently as possible (come to the same vision and understanding of the project).
    Go to the profile of Yaroslav Zhmykhov 🇺🇦
    Yaroslav Zhmykhov 🇺🇦
    Oct 4, 2021
    Preparatory & Secondary research (Desk research)

    Preparatory & Secondary research (Desk research)

    А perfect way to gather important info about a client’s industry and find existing research that will help you prepare well for a kick-off.
    Go to the profile of Yaroslav Zhmykhov 🇺🇦
    Yaroslav Zhmykhov 🇺🇦
    Sep 29, 2021
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