pakt agency
pakt is a cross-cultural strategic consultancy. We are your cultural discovery team. We utilise the outsider gaze to achieve creativity and innovation.
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The threat of AI: is ChatGPT culturally inclusive?
The threat of AI: is ChatGPT culturally inclusive?
ChatGPT, a natural language processing tool developed by OpenAI, has recently been a popular social media topic. While everybody is…
Creative donation campaigns and cultural resilience following the earthquakes in Türkiye
Creative donation campaigns and cultural resilience following the earthquakes in Türkiye
Sometimes people become more creative in response to a crisis or difficult situation. When faced with challenges or limitations, they may…
How did brands respond to the earthquakes in Turkiye and Syria?
How did brands respond to the earthquakes in Turkiye and Syria?
When natural disasters such as earthquakes occur, brands often assume a responsibility to respond promptly and effectively. This response…
Interesting facts about 5,000-year-old chopsticks
Interesting facts about 5,000-year-old chopsticks
Chopsticks are a simple yet significant part of Asian culture and history. They have been used for over 5,000 years and are considered a…
This generation is lit: We stan the new AI tools translating Gen Z lingo!
This generation is lit: We stan the new AI tools translating Gen Z lingo!
In an overgeneralising definition, Generation Z is the demographic cohort born between 1997 and 2012. They are the first generation born…
The effective use of semiotics in marketing: What would you think if someone raised their eyebrows?
The effective use of semiotics in marketing: What would you think if someone raised their eyebrows?
Are there any brands you can recognise just through their use of gestures? There are quite a few we can quickly remember, mostly…