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pakt sensemaking agency

pakt is a cross-cultural, interdisciplinary sensemaking agency based in London and Istanbul. Our team comes from diverse backgrounds, disciplines and cultures. We utilise the outsider gaze to find creative solutions for your business problems.

Middle East invades the world — in a very delicious way.

Middle East invades the world — in a very delicious way.

Do you ever wonder why you began to see salad options with tahini dressing or za’atar on pizzas and flat breads? Why is everything you eat…
Go to the profile of Serdar Paktin
Serdar Paktin
Jun 4, 2019
Insights behind resurrection of dead traditions

Insights behind resurrection of dead traditions

We may contemplate on how we might benefit from revival of old traditions in shaping the future, by making sense of their re-emergence.
Go to the profile of Serdar Paktin
Serdar Paktin
Oct 19, 2020
Gillette Brand purPositioning: What’s behind toxic masculinity?

Gillette Brand purPositioning: What’s behind toxic masculinity?

What did Gillette got wrong with their new “The Best Men Can Be” campaign. They got the insight right, but the imagination wrong.
Go to the profile of Serdar Paktin
Serdar Paktin
Feb 15, 2019
What’s the connection between window tax and the pandemic?

What’s the connection between window tax and the pandemic?

I’d like to share a little personal story about how sensemaking works to understand a cultural system:
Go to the profile of Serdar Paktin
Serdar Paktin
Oct 15, 2020
Keeping track of time: perspectives on the now and next

Keeping track of time: perspectives on the now and next

This is the first in a series of articles that explores how the sense of time is transforming globally, and the effect that this will have…
Go to the profile of Serdar Paktin
Serdar Paktin
Jan 28, 2021
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Migrants: 21st century explorers and trailblazers

Migrants: 21st century explorers and trailblazers

Creativity and innovation thrive especially at the intersection of cultures, borders and disciplines. Throughout history, migrants…
Go to the profile of Serdar Paktin
Serdar Paktin
Jul 7, 2021
THE LONG ROAD BACK: How to make travel worthwhile again

THE LONG ROAD BACK: How to make travel worthwhile again

Do you remember what the word ‘vacation’ meant to you before the pandemic? What was the main motivation behind going on a vacation? What…
Go to the profile of Serdar Paktin
Serdar Paktin
Jun 1, 2021
Future of marketing: implicit communication and sensory experience

Future of marketing: implicit communication and sensory experience

The future of marketing lies in implicit communication, which is highly related with sensory experiences. It’s time that we begin to think…
Go to the profile of Serdar Paktin
Serdar Paktin
Oct 28, 2020
Broken New World: Paradigms of our new reality

Broken New World: Paradigms of our new reality

This is the first in a series of articles that is trying to make sense of the recent changes and shifts that we are observing. This series…
Go to the profile of Serdar Paktin
Serdar Paktin
Apr 23, 2020

Semiotics and Design

This is a great article, thanks! Especially because this is a question that I continuosly try to explain to design thinkers, designers and…
Go to the profile of Serdar Paktin
Serdar Paktin
Mar 15, 2018
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