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pakt agency
pakt is a cross-cultural strategic consultancy. We are your cultural discovery team. We utilise the outsider gaze to achieve creativity and innovation.
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Keeping track of time: perspectives on the now and next
Keeping track of time: perspectives on the now and next
This is the first in a series of articles that explores how the sense of time is transforming globally, and the effect that this will have…
Serdar Paktin
Jan 28, 2021
THE LONG ROAD BACK: How to make travel worthwhile again
THE LONG ROAD BACK: How to make travel worthwhile again
Do you remember what the word ‘vacation’ meant to you before the pandemic? What was the main motivation behind going on a vacation? What…
Serdar Paktin
Jun 1, 2021
Why is Everyone Talking About the “Millennial Pause”?
Why is Everyone Talking About the “Millennial Pause”?
Kate Lindsay’s article on The Atlantic ignited a flame and started a conversation around the term “Millennial pause” recently. Lindsay…
pakt agency
Oct 5, 2022
Middle East invades the world — in a very delicious way.
Middle East invades the world — in a very delicious way.
Do you ever wonder why you began to see salad options with tahini dressing or za’atar on pizzas and flat breads? Why is everything you eat…
Serdar Paktin
Jun 4, 2019
What is the problem with plus-size fashion?
What is the problem with plus-size fashion?
The notion of body positivity, diversity and inclusion have fundamentally transformed the fashion industry in recent years. However, the…
pakt agency
Oct 18, 2022
Latest
The threat of AI: is ChatGPT culturally inclusive?
The threat of AI: is ChatGPT culturally inclusive?
ChatGPT, a natural language processing tool developed by OpenAI, has recently been a popular social media topic. While everybody is…
pakt agency
Mar 15
Creative donation campaigns and cultural resilience following the earthquakes in Türkiye
Creative donation campaigns and cultural resilience following the earthquakes in Türkiye
Sometimes people become more creative in response to a crisis or difficult situation. When faced with challenges or limitations, they may…
pakt agency
Mar 7
How did brands respond to the earthquakes in Turkiye and Syria?
How did brands respond to the earthquakes in Turkiye and Syria?
When natural disasters such as earthquakes occur, brands often assume a responsibility to respond promptly and effectively. This response…
pakt agency
Feb 21
Interesting facts about 5,000-year-old chopsticks
Interesting facts about 5,000-year-old chopsticks
Chopsticks are a simple yet significant part of Asian culture and history. They have been used for over 5,000 years and are considered a…
pakt agency
Feb 6
This generation is lit: We stan the new AI tools translating Gen Z lingo!
This generation is lit: We stan the new AI tools translating Gen Z lingo!
In an overgeneralising definition, Generation Z is the demographic cohort born between 1997 and 2012. They are the first generation born…
pakt agency
Feb 1
The effective use of semiotics in marketing: What would you think if someone raised their eyebrows?
The effective use of semiotics in marketing: What would you think if someone raised their eyebrows?
Are there any brands you can recognise just through their use of gestures? There are quite a few we can quickly remember, mostly…
pakt agency
Jan 24
Have you ever taken a selfie in a museum?
Have you ever taken a selfie in a museum?
If not, today is the day to do it! Because today is Museum Selfie Day. There was a time when taking photographs in museums was banned and…
pakt agency
Jan 18
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