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Insights behind resurrection of dead traditions

Insights behind resurrection of dead traditions

We may contemplate on how we might benefit from revival of old traditions in shaping the future, by making sense of their re-emergence.
Go to the profile of Serdar Paktin
Serdar Paktin
Gillette Brand purPositioning: What’s behind toxic masculinity?

Gillette Brand purPositioning: What’s behind toxic masculinity?

What did Gillette got wrong with their new “The Best Men Can Be” campaign. They got the insight right, but the imagination wrong.
Go to the profile of Serdar Paktin
Serdar Paktin
Middle East invades the world — in a very delicious way.

Middle East invades the world — in a very delicious way.

Do you ever wonder why you began to see salad options with tahini dressing or za’atar on pizzas and flat breads? Why is everything you eat…
Go to the profile of Serdar Paktin
Serdar Paktin
What’s the connection between window tax and the pandemic?

What’s the connection between window tax and the pandemic?

I’d like to share a little personal story about how sensemaking works to understand a cultural system:
Go to the profile of Serdar Paktin
Serdar Paktin
Broken New World: Paradigms of our new reality

Broken New World: Paradigms of our new reality

This is the first in a series of articles that is trying to make sense of the recent changes and shifts that we are observing. This series…
Go to the profile of Serdar Paktin
Serdar Paktin
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