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Middle East invades the world — in a very delicious way.

Middle East invades the world — in a very delicious way.

Do you ever wonder why you began to see salad options with tahini dressing or za’atar on pizzas and flat breads? Why is everything you eat…
Go to the profile of Serdar Paktin
Serdar Paktin
Insights behind resurrection of dead traditions

Insights behind resurrection of dead traditions

We may contemplate on how we might benefit from revival of old traditions in shaping the future, by making sense of their re-emergence.
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Serdar Paktin
Gillette Brand purPositioning: What’s behind toxic masculinity?

Gillette Brand purPositioning: What’s behind toxic masculinity?

What did Gillette got wrong with their new “The Best Men Can Be” campaign. They got the insight right, but the imagination wrong.
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Serdar Paktin
What’s the connection between window tax and the pandemic?

What’s the connection between window tax and the pandemic?

I’d like to share a little personal story about how sensemaking works to understand a cultural system:
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Serdar Paktin
Keeping track of time: perspectives on the now and next

Keeping track of time: perspectives on the now and next

This is the first in a series of articles that explores how the sense of time is transforming globally, and the effect that this will have…
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Serdar Paktin
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Migrants: 21st century explorers and trailblazers

Migrants: 21st century explorers and trailblazers

Creativity and innovation thrive especially at the intersection of cultures, borders and disciplines. Throughout history, migrants…
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Serdar Paktin
THE LONG ROAD BACK: How to make travel worthwhile again

THE LONG ROAD BACK: How to make travel worthwhile again

Do you remember what the word ‘vacation’ meant to you before the pandemic? What was the main motivation behind going on a vacation? What…
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Serdar Paktin
Future of marketing: implicit communication and sensory experience

Future of marketing: implicit communication and sensory experience

The future of marketing lies in implicit communication, which is highly related with sensory experiences. It’s time that we begin to think…
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Serdar Paktin
Broken New World: Paradigms of our new reality

Broken New World: Paradigms of our new reality

This is the first in a series of articles that is trying to make sense of the recent changes and shifts that we are observing. This series…
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Serdar Paktin

Semiotics and Design

This is a great article, thanks! Especially because this is a question that I continuosly try to explain to design thinkers, designers and…
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Serdar Paktin
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