Over a few years, influencers have become brand spokespersons, as well as celebrities. While most have started their digital adventure by passion, many are living from it today. Some of them have even more influence than journalists and traditional media…
What are the underlying trends shaping the future of influencer marketing? What type of impact will these developments have on marketing strategies in the coming months? Some thoughts.
Why target influencers?
Companies now deeply understand the need to include influencers in their communication strategy, in a social media campaign but also in certain press relation types of campaigns…
In Q1 2017, PageFair published its annual report on the use of advertising blockers on computers and mobile devices. The startup is seeing an expansion of ad blockers in Asia, and explores more widely the motivations that push…
Every day, consumers spend an average of 2h30 on social networks. And 1/3 of them claim to have already bought a product after reading a recommendation on a blog.
Online influencer marketing is becoming a key lever for brands and agencies trying to send credible and trusted messages to their targets, especially on social networks.
Professionals in diverse industries, such as fashion and cosmetics, have clearly understood that to generate income, produce traffic, and launch new products, they have to bet and focus on influencer marketing.
Influencer marketing is the new big thing, and it is part of a trend that will intensify in the years to come. It is about targeting key and influential personalities rather than your overall target.
