Marketing To Women

Marketing Unmentionables

Lessons in Overcoming the Challenges of Marketing Taboo Products

Toys, Dolls, and Books That Empower Young Girls

Products That Lead the Way in Equality and Empowerment

Missing the (Marketed) Target — on Purpose

These Brands Demonstrate How Changing Your Advertising…

Apparel by Algorithm

Online Services Turn the Art of Clothes Shopping into a Data-Driven Science

On a recent visit to Walt Disney World, I took a spin on the Carousel of Progress, where, through the wonder of Audio-Animatronics, the past…

The Fine Art of Marketing to Women Without Alienating Men

Marketers Take Heed: Men and Women Shop to…

The NFL and Fantasy Football Are Taking Aim at the Female Demographic

Tools of The Trade: Photoshop

An Inside Look at the Editing Program and Its Place in Marketing

Talk Girly to Me

Tips on Talking to Women in Copy (and in Life)

Mobile, The Internet and the Rise of the Female User

The Future of the Internet Will Involve a Digital…

Three Male-Centric Industries That Are Embracing Female Consumers and Making More Money Than Ever