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  • How Omnichannel Can Automagically Transform Your Brand

    How Omnichannel Can Automagically Transform Your Brand

    How do you get started with omnichannel, and how could it automagically transform your healthcare brand?
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    Patients & Purpose
    Jan 31
    Why Podcasts Have the Ear of Every Audience in Healthcare

    Why Podcasts Have the Ear of Every Audience in Healthcare

    Since 2020, healthcare professionals and patients and healthcare professionals have been listening to more podcasts than ever before. So…
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    Patients & Purpose
    Sep 14, 2022
    How the Process of Recovery Impacts All of Us

    How the Process of Recovery Impacts All of Us

    We often think of recovery as something patients (hopefully) do. But where does the recovery process fit in our lives?
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    Patients & Purpose
    Apr 22, 2022
    Looking Forward to 2022

    Looking Forward to 2022

    2021 was another year full of challenges and opportunities. In today’s episode of the Healthy Perspectives Podcast, we talk about some of…
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    Patients & Purpose
    Feb 7, 2022
    Communicating with Children about Healthcare

    Communicating with Children about Healthcare

    Did you know that it’s still possible to connect with patients even when they don’t know their ABCs? Communicating with children about an…
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    Patients & Purpose
    Dec 20, 2021
    What Patient Services Can Learn from Leaders in CX

    What Patient Services Can Learn from Leaders in CX

    Think of some of the most successful companies of the last decade — Amazon, Apple, Warby Parker, Sephora, Target — and you’ll quickly…
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    Patients & Purpose
    Dec 3, 2021
    Welcome to the world of pharmaceutical advertising

    Welcome to the world of pharmaceutical advertising

    As my summer with Patients & Purpose comes to a close, I wanted to take a moment to reflect on the many meaningful experiences that helped…
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    Patients & Purpose
    Aug 16, 2021
    Belonging: A Look at Diversity, Equity, and Inclusion

    Belonging: A Look at Diversity, Equity, and Inclusion

    Growing up in Canada, Gena Pemberton was surrounded by all groups of people. But that didn’t mean she was always seen or heard by her…
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    Patients & Purpose
    Aug 3, 2021
    How Advertisers Can Help End Health Disparities

    How Advertisers Can Help End Health Disparities

    By now, it comes as no surprise that the COVID-19 pandemic disproportionately affects Black people. In fact, researchers found that Black…
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    Patients & Purpose
    Jul 29, 2021
    How do we make digital content accessible for all?

    How do we make digital content accessible for all?

    The idea of accessibility has changed since the introduction of the Americans With Disabilities Act (ADA) in 1990. The original focus of…
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    Patients & Purpose
    Jun 9, 2021
    Turning a Diagnosis Into an Opportunity: The T1D1 App

    Turning a Diagnosis Into an Opportunity: The T1D1 App

    In the latest episode of Healthy Perspectives, we meet Drew Mendelow who at 13, after being diagnosed with type 1 diabetes, developed an…
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    Patients & Purpose
    May 5, 2021
    The State of Telehealth: Our Q1 Report

    The State of Telehealth: Our Q1 Report

    Read the Report
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    Patients & Purpose
    Mar 16, 2021
    Time for TikTok in Pharma?

    Time for TikTok in Pharma?

    Over the past year, TikTok has become a big part of popular culture and politics. And it’s not just teenagers who are driving this trend…
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    Patients & Purpose
    Jan 11, 2021
    Lavender Purpose Project 2020: Project Sanctuary

    Lavender Purpose Project 2020: Project Sanctuary

    At Patients & Purpose, we care deeply about making a meaningful impact on peoples’ lives.
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    Patients & Purpose
    Nov 25, 2020
    The Evolution of SEO: A Marketer’s Guide

    The Evolution of SEO: A Marketer’s Guide

    Your website is a valuable asset. SEO is a great way to maximize that investment and gain equity over time (without solely relying on…
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    Patients & Purpose
    Nov 9, 2020
    Retirement Planning for Third-Party Cookies

    Retirement Planning for Third-Party Cookies

    Have you ever shopped for shoes online and then been targeted with a promotion for the same pair on another site? This is made possible by…
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    Patients & Purpose
    Oct 2, 2020
    Patient Perspectives on COVID-19 and Long-term, Durable Trends

    Patient Perspectives on COVID-19 and Long-term, Durable Trends

    Back in May, we shared a Healthy Perspectives podcast on the current impact of COVID-19 for patients and marketers. This latest episode…
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    Patients & Purpose
    Aug 25, 2020
    Do You Speak Patient?

    Do You Speak Patient?

    At Patients & Purpose, we speak patient. In fact, we are fully committed to Healthy Communications™, our complete approach to health…
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    Patients & Purpose
    Jul 2, 2020
    Patient Perspectives on COVID-19 and Implications for Marketers

    Patient Perspectives on COVID-19 and Implications for Marketers

    In the best of times, dealing with health issues creates challenges for patients–staying on their medications, keeping their many…
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    Patients & Purpose
    May 21, 2020
    Creativity Inspired Series: Production During COVID-19

    Creativity Inspired Series: Production During COVID-19

    We asked a panel of industry experts, “How do we continue to produce during COVID-19 and better support patients, clients, and our agency?”
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    Patients & Purpose
    May 12, 2020
    Highland Support Project- Lavender Purpose Project 2019

    Highland Support Project- Lavender Purpose Project 2019

    It’s all too rare to find an agency that truly cares about the world beyond the scope of business — or to put it another way, one that…
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    Patients & Purpose
    Dec 17, 2019
    Follow The Whispers: Talking with Breast Cancer Survivor Michelle Ward

    Follow The Whispers: Talking with Breast Cancer Survivor Michelle Ward

    In honor of Breast Cancer Awareness month, we spoke with the inspirational Michelle Ward. She’s a masterful ukulele-playing mom who beat…
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    Patients & Purpose
    Nov 4, 2019
    Is Your Website Wheelchair Accessible?  Tackling Health Literacy in 2019

    Is Your Website Wheelchair Accessible?  Tackling Health Literacy in 2019

    Access to clear health information has perhaps never been more vital than during a global pandemic. The constant stream of content about…
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    Patients & Purpose
    Sep 23, 2019
    Patient Consumption Habits Have Changed — Has Your CRM? — Part 2

    Patient Consumption Habits Have Changed — Has Your CRM? — Part 2

    In Part 1, we covered: · The oversaturation of traditional CRM channels, especially email
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    Patients & Purpose
    Aug 5, 2019
    What Is Healthy Literacy?

    What Is Healthy Literacy?

    At Patients and Purpose, we’re driven to make patients better equipped to be in control of their own health. How, you ask? Through the…
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    Patients & Purpose
    Jul 31, 2019
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