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Welcome to the world of pharmaceutical advertising
Welcome to the world of pharmaceutical advertising
As my summer with Patients & Purpose comes to a close, I wanted to take a moment to reflect on the many meaningful experiences that helped…
Patients & Purpose
Aug 16
Belonging: A Look at Diversity, Equity, and Inclusion
Belonging: A Look at Diversity, Equity, and Inclusion
Growing up in Canada, Gena Pemberton was surrounded by all groups of people. But that didn’t mean she was always seen or heard by her…
Patients & Purpose
Aug 3
How Advertisers Can Help End Health Disparities
How Advertisers Can Help End Health Disparities
By now, it comes as no surprise that the COVID-19 pandemic disproportionately affects Black people. In fact, researchers found that Black…
Patients & Purpose
Jul 29
How do we make digital content accessible for all?
How do we make digital content accessible for all?
The idea of accessibility has changed since the introduction of the Americans With Disabilities Act (ADA) in 1990. The original focus of…
Patients & Purpose
Jun 9
Turning a Diagnosis Into an Opportunity: The T1D1 App
Turning a Diagnosis Into an Opportunity: The T1D1 App
In the latest episode of Healthy Perspectives, we meet Drew Mendelow who at 13, after being diagnosed with type 1 diabetes, developed an…
Patients & Purpose
May 5
The State of Telehealth: Our Q1 Report
The State of Telehealth: Our Q1 Report
Read the Report
Patients & Purpose
Mar 16
Time for TikTok in Pharma?
Time for TikTok in Pharma?
Over the past year, TikTok has become a big part of popular culture and politics. And it’s not just teenagers who are driving this trend…
Patients & Purpose
Jan 11
Lavender Purpose Project 2020: Project Sanctuary
Lavender Purpose Project 2020: Project Sanctuary
At Patients & Purpose, we care deeply about making a meaningful impact on peoples’ lives.
Patients & Purpose
Nov 25, 2020
The Evolution of SEO: A Marketer’s Guide
The Evolution of SEO: A Marketer’s Guide
Your website is a valuable asset. SEO is a great way to maximize that investment and gain equity over time (without solely relying on…
Patients & Purpose
Nov 9, 2020
Retirement Planning for Third-Party Cookies
Retirement Planning for Third-Party Cookies
Have you ever shopped for shoes online and then been targeted with a promotion for the same pair on another site? This is made possible by…
Patients & Purpose
Oct 2, 2020
Patient Perspectives on COVID-19 and Long-term, Durable Trends
Patient Perspectives on COVID-19 and Long-term, Durable Trends
Back in May, we shared a Healthy Perspectives podcast on the current impact of COVID-19 for patients and marketers. This latest episode…
Patients & Purpose
Aug 25, 2020
Do You Speak Patient?
Do You Speak Patient?
At Patients & Purpose, we speak patient. In fact, we are fully committed to Healthy Communications™, our complete approach to health…
Patients & Purpose
Jul 2, 2020
Patient Perspectives on COVID-19 and Implications for Marketers
Patient Perspectives on COVID-19 and Implications for Marketers
In the best of times, dealing with health issues creates challenges for patients–staying on their medications, keeping their many…
Patients & Purpose
May 21, 2020
Creativity Inspired Series: Production During COVID-19
Creativity Inspired Series: Production During COVID-19
We asked a panel of industry experts, “How do we continue to produce during COVID-19 and better support patients, clients, and our agency?”
Patients & Purpose
May 12, 2020
Highland Support Project- Lavender Purpose Project 2019
Highland Support Project- Lavender Purpose Project 2019
It’s all too rare to find an agency that truly cares about the world beyond the scope of business — or to put it another way, one that…
Patients & Purpose
Dec 17, 2019
Follow The Whispers: Talking with Breast Cancer Survivor Michelle Ward
Follow The Whispers: Talking with Breast Cancer Survivor Michelle Ward
In honor of Breast Cancer Awareness month, we spoke with the inspirational Michelle Ward. She’s a masterful ukulele-playing mom who beat…
Patients & Purpose
Nov 4, 2019
Is Your Website Wheelchair Accessible? Tackling Health Literacy in 2019
Is Your Website Wheelchair Accessible? Tackling Health Literacy in 2019
Access to clear health information has perhaps never been more vital than during a global pandemic. The constant stream of content about…
Patients & Purpose
Sep 23, 2019
Patient Consumption Habits Have Changed — Has Your CRM? — Part 2
Patient Consumption Habits Have Changed — Has Your CRM? — Part 2
In Part 1, we covered: · The oversaturation of traditional CRM channels, especially email
Patients & Purpose
Aug 5, 2019
What Is Healthy Literacy?
What Is Healthy Literacy?
At Patients and Purpose, we’re driven to make patients better equipped to be in control of their own health. How, you ask? Through the…
Patients & Purpose
Jul 31, 2019
VR’s Potential in Healthcare Is Already a Reality
VR’s Potential in Healthcare Is Already a Reality
As an agency that prioritizes patient needs, Patients & Purpose is always looking for new and innovative advancements in healthcare…
Patients & Purpose
Jun 27, 2019
Patient Consumption Habits Have Changed — Has Your CRM? — Part 1
Patient Consumption Habits Have Changed — Has Your CRM? — Part 1
Today, there are seemingly an ever-growing number of ways to reach your audience. It may even seem daunting trying to keep up with where…
Patients & Purpose
Jun 20, 2019
Stories From Social Media Week 2019
Stories From Social Media Week 2019
The Patients & Purpose social team returned from Social Media Week 2019 and they’ve returned with hot takes! On this episode, we sit down…
Patients & Purpose
Jun 3, 2019
Is it Ballsy? How a Health Influencer Found His Voice in the Social Space
Is it Ballsy? How a Health Influencer Found His Voice in the Social Space
In honor of Testicular Cancer Awareness Month, we sit down with one of its most outspoken advocates: Thomas Cantley, a.k.a. Mr. Ballsy!
Patients & Purpose
May 2, 2019
Co-creation- Coming out from behind the glass
Co-creation- Coming out from behind the glass
At Patients & Purpose, we believe in putting patients at the center of strategy and creation.
Patients & Purpose
Apr 15, 2019
SXSW 2019: Artificial Intelligence Is Everywhere
SXSW 2019: Artificial Intelligence Is Everywhere
On this episode, we sat down with members of Emerging Digital Group to chat about their time down in Austin, TX for SXSW 2019. Hot topics…
Patients & Purpose
Mar 29, 2019
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