Good Boy, Bad Boy.

Child educators believe that expressions such as “good boy” or “bad boy” are not recommended when praising or correcting a child. All children are good; it’s their specific behavior that can be perceived as good and bad. Rather than directing your words at the person (child) direct it at the…

How to get good grades in school?

For the majority of my school and undergraduate years, I was a top 5% student. I don’t think I was exceptionally intelligent. I sucked at pretty much any skill that is socially believed to be a prerequisite for academic success — studying late at night, multitasking…

My Washing Machine Diet and how it has finally liberated me.

In a world where everyone wants to be a VP, who wants to be a PV?

Product visionary (PV) is a title missing in action. It rarely exists in product companies, and when it does, its unofficial, often appended on to founders or their chief advisors.

Luxury lies in the eyes of the beholder

“We’re a luxury brand.” When this statement is made by a marketer of a service provider, I am forced to think deeply about what constitutes luxury for the customer. And often I find, that marketers of services who segment themselves as premium, confuse their…

Why the ‘Problem’ and ‘Solution’ based format is broken?

For decades every presentation be it a startup pitch, a corporate project or a government plan started out with the sacred ‘Problem’ slide, followed by the equally respected ‘Solution’ slide. I’m voting we modify this format, even…

The 3 B’s that define my work

I recently took a sabbatical from ‘structured’ work to allow me to spend unregulated amount of time with my son. This was important to me and to him. Now that he’s started preschool and settled into another routine, I’ve returned to doing work that I love doing — consumer…

Envisioning the next wave of B2C in India

I see a pattern in the evolution of Consumer Web (B2C) in India.

When an experience ceases to be a novelty offline, it begins to thrive online.
Often, this offline experience has become mundane, unreliable, or just expensive for…

When giving feedback feels like playing with fire!

Have you ever experienced a situation where your brain is all clogged up with obvious feedback you must share as a customer, but your heart won’t let you do it the way you imagined?