What I learnt from deep diving into women’s shopping behavior

Here are my notes from a wide set of conversations with fashion-conscious women about their shopping behavior:

1. Vision

What do toddlers and startup founders have in common?

One morning I was walking around in my balcony when suddenly my toddler screamed, “Mumma, you just stepped on my cake! I am a chef, and I am making this beautiful cake with cherries which I had kept right there.”

Why is the ALS Ice Bucket Challenge so popular?

Thousands of promotional campaigns are released everyday. In fact, many are well-known social causes yet people fail to act on the message. Then why did the ALS Ice Bucket Challenge succeed where others failed?