This was originally published here, by Pratik Poddar.

I love short videos. I was probably one of the early adopters of musical.ly in India and I still use the app once a day. I am one of the few people born in 80s who actually love snapchat. I…

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The Ultimate Guide to Social Proof Marketing

Social proof is behind almost every purchasing decision we make. How can we channel…

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Conducting a Social Media Audit

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The art of iterating quickly