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PICA — Brand Loyalty Programs Made Simple
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4 Ways to Give Out Reward Points
4 Ways to Give Out Reward Points
Whenever customers purchase goods and services from a specific business with a loyalty program, they earn loyalty points, or what we call…
Team PICA
Oct 18, 2017
PICA is Finally Here!
PICA is Finally Here!
The Brand Loyalty App We’ve all Been Waiting For
Team PICA
Oct 10, 2017
6 Persuasion Principles To Sell More To Your Customers
6 Persuasion Principles To Sell More To Your Customers
What if I told you, that there are certain truths that when, and if uncovered, will unlock vast amounts of opportunity to improve your…
Richard Pius L. Chua
Oct 3, 2017
Sunk Cost Fallacy: Why Customers Won’t Leave Your Business
Sunk Cost Fallacy: Why Customers Won’t Leave Your Business
Remember watching a terrible movie all the way to the end, just because you already paid for the ticket and didn’t want to waste your…
Richard Pius L. Chua
Sep 26, 2017
Brand Loyalty Programs — Drivers of Business Growth
Brand Loyalty Programs — Drivers of Business Growth
Brand loyalty programs have been in existence for quite sometime now. One might even be able to surmise that even throughout history, on…
Richard Pius L. Chua
Sep 19, 2017
Customer Service and its Impact to Brand Loyalty
Customer Service and its Impact to Brand Loyalty
Each year, U.S. Businesses lose 41Billion USD due to poor customer service. When a customer has a bad experience with your brand, they’ll…
Richard Pius L. Chua
Sep 19, 2017
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